Newzoo Report: Southeast Asia

Newzoo, a games market research agency, produced a 75-page report on Southeast Asia, which the Flemish Games Association (FLEGA) announced in April 2015. The report positions the region as the world's fastest growing games market and focuses on its "Big 6" countries: Singapore, Indonesia, Malaysia, the Philippines, Vietnam and Thailand.

Each country chapter opens with demographic, economic and cultural context, followed by short overviews of the media, entertainment, telecoms and internet sectors. The report also profiles key local players in each sector, including leading regional app stores, search engines and social networks. This framing treats the games market as part of a wider digital ecosystem rather than in isolation.

The core of the report is a detailed look at each country's games market, covering the most popular games and the top game companies. The announcement does not give specific market figures, though the title of the linked free summary points to a Southeast Asian games market valued at roughly $1.1 billion that is expected to double by 2017.

The full report is sold through Newzoo's website, and a free 12-page version is also available. The announcement is a brief news item aimed at the Flemish games industry, and it offers a pointer to the research rather than analysis of its findings. Its value lies in flagging Southeast Asia as a growth opportunity and a source of market intelligence for developers and publishers considering expansion into the region.