NARR8's Darya Trushkina talks nextgen storytelling

okay so Pocket Gamer lock beers were in San Francisco again checking out some of the kind of cool companies in the area so it will introduce yourself and tell us about receiving the red behind I'm sure my name is Rh genome SVP of business development for an r8 and narrate is a int entertainment application with interactive content in it it's basically comics ebooks and all different sorts of a content it's in four languages right now its iOS Android at this time but it's also coming to Amazon in windows and smart TV later on we just hit six months anniversary for us we have about eight hundred thousand users at this point and everything we can so do great out there so you're looking you go to be talking before you have the big label plan so every curve every platform and every country and every type of content as well I mean he

take a bit about the kind of background of the community just kind of started off yeah background and a company is actually very simple and easy we seed out in Moscow we developed our content from scratch so far we also would be a business development for gaming site gaming company which been extremely successful in freemium space in a gaming we plans the same business model in narrate and narrate it's definitely going to be global product in very very you know successful because we've well known for free-to-play business model and games and we definitely plan freemium model phone or eight will also go in you know global but with respect to every tenth taken country because user experience is very important for us this year is going to be very big because we're going to cover like pretty much every big probably not big but you know with very loyal users platforms and we go into the developed countries like

let's say like Japan or Korea but we also go into emerging countries where Android penetration is extremely high at this point and narrate is very cool because we created it before everybody else did and we created it for ourselves basically because we wanted to bring Babs a fun in reading me you know like books and comics and like I said before you know like it's for the audience from 92 95 so it's for our parents our friends our kids you know pretty much every single person unemployment it's very kind of interesting as that company in Moscow which is kind of come up with this idea which is of in the moment I guess you're stuck in sequence on some of Kashgar you quite a kind of comic book kind of base to begin with so yeah but you know like geography geography I'm sorry it's not important anymore if you look at it it's all about the idea you know developers are very crazy crazy good luck in Russia's they develop

amazing contends a very professional they experienced it started with the idea a very simple idea we wanted to just create a book with some you know effects in it like sounds and a little bit of animation and by the point you know when we created such a Syria decided to go build because it's amazing content nobody done this before us and you know like we so different audiences enjoying it so we decided to create more and more and more content for different audiences so it's all about idea it's not even I don't agree master it's probably not the capital of comics audience in the world but you don't have to be in United States to create content for United States you're basing this is interesting thing so you can't be me being jealous not knowing element business I go I don't go launcher something like do a deal with like you know you know Marvel or DC or something but you loss is complete with your own exclusively generated content so what's the time thinking behind that because that seems to make it harder harder to get an audience all right because you

know like to work with Marvel or DC comics or pretty much any other big I should even say huge IP owner it takes time you know even every licensing deal in a base case scenario would take basket scenario would takes at least six months and that's you know even not taken into account the cost of licensing deals and all of that narrate is a very small company even though we have 200 people working for but you know like in terms of cost and we still need to keep it down in terms of making revenues you know and pretty much everything we make we reinvest back into development you know because we need to keep engagement trade and retention rate really high for the users as well and we need to create more and more and more and more country and content for more countries so we need to give our costs down and I would rather invest into developing more more content on it for our own serious at this time then bring the licensing deals which I'm pretty sure we're going to do sometime down the road but not to start with like

I said the interesting thing you've got coming up at some point this year is you're going to have open up the platforms that other people can bring their content to this I can talk a bit about the kind of thinking behind right I definitely wouldn't call nor a platform though oh okay but because it's uh you know like it's kind of put it like platform on a platform which is not its I would say it's more applications and in platform because as a content inside generate it's it's not a platform content it's you know it's more like books content it's more like reading application and would say like entertainment application and yes we open in the editorial tool that's what we call it right now for pretty much every person and a planet in any country could submit their content you know like if you how's mom you know like Oh how's dad and you know you have three kids and you you know reading them at night or telling them the stories and you can actually put it down in words there is a

special tool which will you know it's like you you create you put text in it it's already has some animation some sound behind it and you know like it's going to be pre-booked process so we will take a look at the all content first and then it's going to be published and it's going to be very fair game because we're going to you know like put you in a prime spot you know inside the Nereid let's say if if you hate this certain number of downloads or if you have a high retention rate basically you know like if users responsive to your content and if they enjoin your content you're definitely going to have a fair treatment in terms of marketing and promotion you know because we're interested for those people to make money as well as as we do excellent and emotions sure thank you for having me you