My #1 TIP for NEW indie game devs

hey guys really quick i wanted to sort of tell you guys about an email that i got here it's a great question from an individual named anthony i've blurred out his full name and his email and basically the question here that i've highlighted is on a business note we're hoping to pitch a game to a publisher once we have our vertical slice in your videos and i think this individual is talking about in my course in my videos on how to get funding from a publisher you recommend showing awards interviews and past games to attract the publisher i have a handful of game jams on each but beyond that i typically don't exist in the public game dev world how do you recommend approaching publishers without any significant public presence i want to give you guys i guess my little secret here about how to approach publishers and how to approach the world in a professional way and come across in a professional way before we do that i do want to let you know that you can download my free 2d game kits right here just click below you're going to go to this page here and you're going to download my game kit

it's totally free you can use it however you want i actually used it to make a game called super cyberpunk it was a remake of cyberpunk i also made a game for pewdiepie in 14 days so if you want click the link below to he's asking how downl approach publishers in a professional way when you don't really have any games released you don't have an online presence first i'm just going to say this whatever your first game is no matter how great it is a publisher is going to have the upper hand so my job right now is to ensure that you guys have as much power as you can when approaching publishers and i do recommend working with publishers i love working with publishers they're not as evil as people think well if you are just starting out and let's say you've got a great game you have a demo made you have some great

screenshots and like you have here you've participated in some game jams what i recommend you do is you fake it till you make it basically you put yourself out there as a pro you put yourself out there as a veteran in the game industry and you approach these publishers confidently not cocky but confidently and i had to do the same thing for pinstripe so one of the things you can do if we open up photoshop when you're actually creating your website or what i would a better way to say it is maybe your press kit on your website because that's really what you're going to send to your publisher what i would do is find some images of laurels and i'm using noun project here i love noun project it's a small little subscription and it's this isn't a sponsored video by the way small subscription to get a plug-in in photoshop i'm just going to take this laurels here i'm going to scale it up and let's say i don't know what your game jam was called but let's

call it the mini game jam um mini game jam uh and then let's say you got six place six place that's cool right it's not amazing but it's pretty cool right let's say you got something like that um we're gonna keep it let's do we'll keep it orange for now and i'm quickly gonna just increase the line spacing and then make this light center it up like that really quick almost done here i want to show you guys a little trick no matter who you are you're allowed legally under the universal law to pretend that you're a professional okay and that's coming from somebody who has made a living at least when he first started his career kind of faking it until he made it right so i'm going to export this as a png really quick and i'm going to show you what it looks like on a website okay what's important to note here

is that most businesses most game studios they do the same thing they put award laurels all over the place they put quotes and reviews on their website and they pitch to publishers they pitch to investors with confidence the thing is is that a publisher is a human being they're not somehow the most professional publisher in the world they don't have billions of dollars they're probably just like you and me most publishers right especially the smaller ones and those are probably the ones you start pitching your game to those publishers can be swooned believe it or not most people can be swooned what i mean is if you're confident and you put something like this on your website let me show it to you i'm going to just put in that image and this is actually neversong's press kit that i sent to publishers i could just put that laurel in here there we go

look how professional that looks look at that it says way more than way more than it actually means sure you were part of a game jam you got sixth place but look how professional it looks so ultimately it comes down to confidently presenting yourself and that's the point of this video that's what i want to let you know anthony that's what i want to let you subscribers know be confident in your approach when you're pitching your game to publishers when you're pitching your game to your audience when you're doing devlogs on youtube when you're doing twitter when you're doing any social media or tick tock speak confidently keep your chin up and who cares if it was sixth place in a mini game jam if you say it confidently people are going to believe you at least the majority of people are going to believe that it's a great accomplishment it is a good accomplishment but the more confidence you put into this pitch the more value it's going to come across holding and that's totally fine because

ultimately here's the thing guys ultimately your job with a publisher is not to convince them of the facts even though this is true right it's to convince them that you're the dude for the job that you're confident enough to make a great game confidence is everything it's everything in business it's everything in relationships it's everything in life so i want to encourage you anthony i want to encourage all of you to project confidence when you're pitching your game and when you're releasing trailers and when you're releasing marketing content for your game and honestly the way you even view yourself right now it's better to just go for it be confident and not worry too much about what people think just go for it put some fun laurels on your website for game jams right put some reviews from you know twitter followers who have played your alpha build it's totally fine whatever it takes to slowly start building credibility anyway i just want to let you guys know

that and hopefully encourage you because i started out that way as well if you like this video be sure to leave a like subscribe and always always always guys remember you can download my free 2d game kit below i want to make things easy for you it's a totally free game kit and you can use it however you want you can make a million bucks off this game kit or you can just use it for personal projects like i did for pewdiepie's 14 day game jam whatever you want to do just click below enter your email send it to you and you can use it however you want i'll talk to you guys later peace