Monopoly GO review: CPI estimations, Revenue growth, Genre comparison, Monetization & design (#74)

where you can actually win like why like so okay so that was one question the second question is like why is the game uh making so much money and it grows like every [ __ ] month when everything is on out to play basically and they're they're buying the same amount of Sal machine the same casino right going to Vegas my guess is the audience loves it is just stacking up the the revenues from the day day one no everyone can go to Vegas this is no [ __ ] gaming podcast to and a half Gamers sharing actionable insights dropping Knowledge from our day-to-day user acquisition game design and AD monetization jobs we are definitely not discussing the latest industry news but having so much fun let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously welcome everybody to the session number 74 this is very special episode because it's ASMR mate on the

mic so my name is mat lerich and uh my dear co-hosts are [ __ ] retards thank you very much for coming you okay buddy you okay buddy what's what's happening I've been I've been sick for the whole [ __ ] week but uh one day I got better and then we are recording and look instead of me instead of you backing me up you're just laughing at me thank you very much guys it's a honestly great support I have have no support to give you because you are trying to beat my co record I am four confirmed and one suspected and uh what is this your third time yes exactly my record yeah it's fine outstanding moves like I don't know my my my daughter got first last week then then Romy and then me what can I do ROM and the homie huh yeah what can what can we do it's that's that's life

anyway so again ASMR special episode at least from my side so uh today we're going to talk about Monopoly go uh and before we do that thank you very much for sending us all the all the great feedback for the latest episode about the the aggregated event measurement a lot of people told me exactly feedback I got no feedback of course because your part was uh exactly the same level of uh of sharing the data is your LinkedIn post where's the [ __ ] y AIS it's not my data to share that stuff is really sensitive I can't share yeah but you you don't need to you don't need to put the name of the game if you put numbers who the [ __ ] knows which game is it seriously I wasn't allowed to share it if I did that but who knows who the [ __ ] knows if it's 32 ecpm or whatever $17 going from from $17 to $14 nobody knows no nobody

knows got to see hasn't slowed you down yeah and actually it's more legit because there are some numbers anyway yeah so people told me that the if uh if you have actually upser then you are [ __ ] because they said they're not going to work with the up aggregated event measurement because they uh even though Facebook told them they are exactly yeah fun fun time so some somebody from abser said this interesting so singular is on the way and I just is the only one who actually made it work we'll see uh but still not that many people actually were able to launch the campaigns as same as this uh as as I was I was talking about in in the latest episode so yeah keep keep me posted guys and I will of course keep you posted as well yeah and uh you know send me in Remo messages too we're here yeah yeah yeah don't

worry all right so let's uh let's start I guess I can I can go first so then then you can you can talk about your ad monetization segment in in one minute and then we we can actually talk okay anyway so the game actually glob launched on April 18th or around that time uh and everybody actually knew something is happening because everybody and I mean everybody started seeing the impact on their UA numbers uh and why I'm see why I'm uh saying this is because everything went to [ __ ] on on the U side honestly because when someone it's almost like the days where um play started scaling really rapidly and uh and then glue or someone was uh there no inventory to buy yeah it's like oh well we can't buy we can't compete these giants like yeah so now oh something similar happened uh so I I think like the the rumor

is that they are spending or they were spending 2.5 million a day um and honestly when I was looking at the numbers in the the UA Channel mix and everything I'm I can I can believe that I can pretty much believe that uh and we can see it in the in the uh chnnel mix in the creatives and even in the like the exceptional growth from on the revenue side the profitability uh of this spend is still questionable at least uh we were questioning it when I was recording the episode in LA with uh with JK about the top five GL Global launches in the last year but yeah we will never know we will never know you know that just by like kind of rough super rough estimate that would mean that if they continue spending 2.2 million a day that would be roughly like 300 million up till now and I made it very rough and the games it actually did something like 150 only and we still didn't talk about how much

Mr monopo takes for yeah exactly exactly that's that's what I'm talking about but you know that you got to spend money to make money sure but it's all you know is it all Saudi money though exactly that's that's the question that's the question uh well if you're if you're a company you're attached to the hose a hose a money hose from the Central Bank of Saudi Arabia you might be able to do those type of things yeah that's that was always the point everybody raised like well if you have this type of money on you can spend for those who don't know like or don't remember Sav group from Saudi Arabia bought scopely recently which is the owner of Monopoly go exactly so about the numbers so you said something about the revenues and so honestly when they launched in April which was almost at the end of April they made 8 million uh in May it was already 23 million then in June 34 and July 60 which is from our second

favorite data tool so the numbers could be bigger or lower nobody knows but what I think is uh it's kind of accurate is the the top 10 uh countries in terms of the revenue which is obviously us if I'm looking at it correctly it's like 7 60 or 70% it's only us everything else is 30% and then we have UK France Australia Germany Singapore Canada Italy for some reason Malaysia and Netherlands so it's interesting that you know I guess makes sense uh that the US is like 60% of the revenues then I was I was kind of comparing the and also like the revenue is split 50 50/50 iOS versus Google play or Android so it's pretty much given was also comparing the uh the retention Monopoly go verus coin master and looks like Monopoly go has

lower retention numbers but we also have lower amount of data so I'm not sure if like this is super accurate but still if I'm looking at Monopoly go only it's day one is 44% day seven is 23 and 11 on day 30 day 60 6% and day 90 was something really below like 5% and the coin master was actually 52 on day one 29 on day seven 50 on day 30 and nine on day 60 and almost 7% on Day 70 um my guess is that like it's still kind of being calibrated I think so as well in our favorite data tools or let's say it's not really that reliable to kind of okay but just evaluate outright sure and of course like Co coin Master is a lot more data but still even if it's well what do you think it's more uh or it's higher than coin master or lower or

almost the same um the question could be also how's the retention or like tier one cohorts because if that is global and they're like smashing so much UA into the game is probably you know dragging it down so my guess is that would be like kind of equal Yeah okay or even or even more to be honest like would say at least for me the game play is better for me then go Master definitely we can maybe check uh if I check the retention very quickly what kind of conversations do you think they're having in Moon active right now when this game launched well I know exactly more of like War conversation they know they know each other the teams they are very close yeah yeah my guess is that all C all big Casino genre teams knows each other especially those pirate Kings Team master team

those who know those who know don't they know they know yeah okay maybe I will I will check the retention later on uh but still in in the years only afterwards anyway so if we look at the the UA Channel mix so what do we have here well well well well every [ __ ] thing every [ __ ] thing so we have I mean like I've if you're spending this amount of money you have to have everything basically name it I want to hear so we have at Colony Google ads apping CH boost digital turbine Facebook mintegral iron Source unity vangle and Tik Tok so what's the biggest channel do you know I exactly really it's up yeah it's uplo wow but interesting second place can you guess the second place this is very I think you will never guess meta no

mgal really last from the past yeah you know like you remember our um conversations in in South Korea about about mgal and Minal being like a top channel for one of the studios we visited mgr's like hyper casual tends to be really good and really high but this is not hyper casual which is very this is not hyper casual but if you remember what they told us they have this the adraas campaigns but what I found out also they have iip Ross campaigns which is in beta and they you know they opened it up for few few accounts I guess good timing yeah I guess uh we know who is one of the accounts in here at least I know and to be honest that at least I I think and to be honest um I'm also adding uh these integral type of campaigns in some of the games I manage so can be can be very interesting but there then then we have vangle and iron

source and then everything else basically so interesting very interesting and you know I would also count uh Facebook up in there somewhere because I still see Facebook being very good channel for some of the games in at least like female oriented um audience and this I think also okay so what's the audience split 50/50 that's what I wanted to get there okay uh it's nearly 50/50 it's like 52% male 47% female but interes you know statistic I would say it's because also the IB like Monopoly is a unisex IP I would say okay that's true but the more important thing for me especially when I was looking through the features of the game is that 43% of users are 45 years plus yeah of course and the game is actually quite integrated with Facebook not only by

just connect your account blah blah blah the usual [ __ ] but actually it incentivizes you to join their Facebook group because you can there trade the cards there I'll get to this in detail okay okay yeah but you know like the thing is this is nothing this has nothing to do with the UA uh in general but you know Their audience lives on Facebook nobody else is there true Stu yeah true well the thing is it's it's for community so what would be what would be very very funny if they have a Discord group because it wouldn't make any sense they don't have a disc group exactly so where do I yeah they they Facebook yeah okay uh so everything else and then we have the the iOS versus Android uh if we look at that so iOS mainly Apple bangle and unity and on Android is is mainly iron source and there's some Google ads and unity again so so obviously I I mentioned integral but uh uh that's uh that's on iOS as well so so yeah I guess the 2.5 mil a

day kind of makes sense um I actually actually believe that so if we are looking at the creatives the biggest spend again a PL in but it's not the the playables only but the playable end cards which are usually made by uplo it's very basic they just take your uh best performing videos and then make it very like clickable like can I can show it actually that is actually playable do you see it yeah okay good not like the last time so this is actually playable so I was clicking on this H but completely not fake exactly this is actually the game yeah this is actually the game I know I played the game yeah I play the game too didn't like [Laughter] it yeah this is the playable nothing else easy mhm and then we have the the

actual the playable end card which is only this you know so you can you can do anything you just click and then that's it no this is fake yeah it's fake you're in jail yeah but it deducts the money automatically in the game oh talks to money automatically yeah and nevertheless but we have all all kinds of stuff well I could actually still share the screen and show the creatives hey that's a good idea yeah that would be a bad idea right well what would you expect Monopoly I guess this is an age group that doesn't get like getting lied to right it's not lied to it's like you have Monopoly IP you have very straightforward game play It's not that many things you you can do actually can you do an estimate on CPI o o that's what people want to hear how

much do you want to gu how much do you want to think that it's like higher now than it was when they first launched H well with this type of scale it's definitely way higher than what it was before 300% it kind of climbed quite quickly uh after the launch but let's let me just because the the downloads like the downloads kind of declined until June and now they're going up again for like 20% more than they were in June nearly hitting the global lch volume like what like 400k a day or something like that yep uh and uh I think that was one of the reasons what I saw in the in the creative mix actually it was last 30 days they started uh kind of running something on on iOS nevertheless I will just uh play this which we already saw

uh then you know again it's it's the board dice Monopoly tokens tokens yes they have them collectibles in the game it's pretty [Music] smart I mean yes it's really nice this is actually this was something I liked it's interesting idea oh that's cool wow this is nice it's pry cool actually yeah I was like ah interesting idea oh this looks like some hyper casual stuff how how does this look like doesn't look hyper casual at all man at all why like one road and the character is going on like don't you imagine all the like you know the usual this is like the Hallmarks of a Social Casino ad yeah like I work with enough Social Casino when I was doing retargeting to know like no no explosions things happening like yeah that's so she Casino no I was talking about like one line and and the character going on it and you were just

demoted to the third uh best UA manager I and you are promoted phly yes there you go so you know like see like you have the explore just thing is and here it is like dice for some reason very good c not very good CPI but has lower cpis than cards um numbers and uh what else tile slot machines slot obviously slot machine and then uh we have obviously that is kind of uh easy ugc of live action this is not ug like live action right videos so they have what exactly the classic classic videos like uh we saw with coin master and uh they have also static images uh which is shown on integral

mainly integral mainly these these two uh and then we have again ugc or live action is she real of course of course she's not real she's real she's real okay it's the whole it's the whole body that's how you know they'll meet another couple months before the whole she uses the fingers you know because of that exactly everybody stick them up my friends are going to be so mad down Monopoly go now promise I won't rob you and then I think this uh no there something else never mind uh yeah that's it basically so they have few other like hooks um but yeah that's it any any anything like different in context with the usual Social Casino load out like coin Master would run or you know no not not really

it's just uh a lot of uh the 3D board action with know Mr Monopoly mhm it sound like few time pressure videos pretty traditional yeah it's like they're really sticking uh with the IP to the team mhm and that's that's it the only thing I'm missing here uh well I would be missing a lot of other things uh did you call him Mr Monopoly by the way the name of the guy yes his name is actually Milburn Penny bags who just Google that yep it's no joke Milburn Penny bags nice so freedy Bo actually he has his back full definitely by this time nice um get a right ma oh sorry having Co doesn't give you an excuse to get someone's name wrong sorry Mr Milburn um great it's it's perfect so obviously like accept some other like crazy ideas which I don't think they fit into this

um type of game and audience well we could argue that um what we see what we saw with triple triple match 3D and tile M Tile match uh it's just the same audience so you know all these like Albert Einstein brain age and these type of things would fit here as well uh but I I don't think that they would fit with the Monopoly IP so the main thing I'm missing here is Jennifer Lopez or any other celebrity hey guys where you mean like they don't haveo be good for this super expensive celebrity campaign yet yet like when are you bringing this come on guys what the [ __ ] are you R running out of the money but isn't isn't this the problem that coin Master isn't really an IP and that is better kind of managed through celebrities rather than Monopoly is its IP and that is the celebrity and Mr Millard maybe would like to have a word with you about that celebrity yeah well that's the thing I I'm I'm not sure

like that's my that's my question afterwards like I'm not sure how would this work with the monopo IP honestly but that needs to can you imagine Jennifer Lopez with Mr Penny backs oh I can imagine he robero doing this why Robert Theo my dad loves Robert dairo but it's like a mobster character well then he will be in jail in one of it's fine that's okay so yeah definitely yeah so they have they have like [ __ ] ton of creatives obviously with this type of uh like a number of U channels and the money they're spending um they're all like all playables well honestly I kind of missed like more playables because it was only one playable and three or four playable and cards that were getting like majority of the spent um but they also have localized videos for all the like

top 10 GEOS and the question that you asked yakop I didn't didn't forget about it so what is the CPI so if I'm if we think about the CPI for the Social Casino which is 25 on Bas default 25 what like mobile campaigns which we are not even talking about because it's it's uh it's not relevant so if we are talking about the value or well our purchase campaign it's like 50 60 70 80 EUR easily with this type of daily budget it's even more it's it can be very close to 100 in in US it can be very close to 100 in us uh if then if we count with the Monopoly IP uh how much discount can we get 20 30% maybe 40% if we get 40% that's perfect if you get honest back in my retargeting days

like sometimes with uh like some Social Casino campaigns they had targets like 125 like CPI so like it's it's not surprising at all most of them had around 90 but yeah this is yeah not surprising at all yeah I see yakub's eyebrows like oh how why he's third best u.a manager yeah exactly [ __ ] it I don't that it's so high why would I it is very high it's very very high it's very high it's the is on the market like no other genre has this high no yeah pretty much so well that's there you go so let's let's let's go with 30% uh discount on the CPI so it's not 100 it's can be 70 okay so do we move on to admon the longest part of today yes please do they have ads no thank you Felix so I'm going to be very silent uh for once for a very good reason I mean this game has like honestly it has all

the Hallmarks of what like a game needs to have to make a lot of AD Revenue large US player base like my data tool which has deceived me in the past says 1.5 million da in America uh so almost eight million Dao worldwide most of them in tier one GEOS Ma has reported that the ad mob and unity s ad SDK is inside of Monopoly go but that's the most unreliable way of checking it cuz it's from our data tools and exactly yeah not very reliable so maybe they are considering it but honestly the Maths for this title just doesn't make sense so I AP Revenue in July which could be wrong so correct me here says $60 million in a single month so I ran my normal calculations I assumed a 75% opt-in rate and if they could get magically five Impressions on rewarded on Impressions per da so if they reach that uh they would be

making about $10 million per month or about 177% of July Revenue but that's just a lot of effort for not that much reward because I still feel that they are expanding and growing immensely on iaps so I just have a feeling like that they're not doing this yet like I've met the scopel ad team and I know them they're not idiots they know what they're doing my guess is that when the game begins to decline or something like that like with other social Casino kles that's when they'll start to add placements and I should expect something like this to come in at around two to four rewarded Impressions per D when they choose to do so H I expect them to never have ads period yeah me too you'd be surprised there's a lot of Social Casino titles that actually do have ads you know we can take it back through our riew radar and see who was you know who had better estimate I think maybe like two years this game will have ads two

years yeah I would say never yeah but like never yeah because because not only like I I get what you're saying like it makes sense and definitely I would do that maybe on a game like about the IP yeah IP blocks it that that's I think it's like that's the end will you make an estimate in your part how much uh they're paying the Monopoly for this [Music] that's not that's not much that's what is the CPI what is the how much money they paying to the Monopoly Penny whatever Penny bags Penny bags let me finish usually deals go between 15 to 30% so I heard so somewhere there I would say on profits or Revenue cuz there's no profit here yet for sure right yeah exactly don't know like don't know what's the deal like I know it's you know some parts of the deal could be like first two years something for us

first two years whatever for you blah blah blah so don't like don't have that much expertise in it but that's my guess like 15 to 20% down and expect way better answer from you Mr doctor what did you expect be more specific doctor of Psych 15 to 20% out of like Revenue other okay okay we'll see okay right um design stuff design design time um first numbers and little bit of history as usual so Monopoly go in the end is a long running kind of a lineage of these new Social Casino games that are hitting the market from 2013 started with pirate Kings then coin master came in 2016 and then we have the role of all these kind of new games such as board Kings 2016 pigo 2018 dice dreams 2019

and now monopo go June 2022 soft lunch first time yeah so all of these games are pretty much taking on the casino genre with this kind of a new spin that it doesn't look like a casino but in the end it is a casino Casino being the main core game play just about like increasing wealth and a random chance that pretty much goes around some kind of a mechanism uh the whole like shut down the the enemy and this kind of PVP Loop that was added into it by pirate Kings in 2013 seems to have lasted pretty well so they have it all uh the other interesting thing is that the game is actually much more closer to board Kings by the surface looks of it than to coin Master because coin master in its core gameplay has the slot machine kind of disguised pirate king had the like Wheel Of Fortune or whatever the wheel before

now they both have a SL machine uh board Kings actually had a board and Indian looks exactly like this where your character goes around the board and then gets whatever is there on the on the thing and event happens so this is actually much more closer to that uh combining some some of the things from Dice dreams D dream is about like three dices rolling on the board with custom kind of symbols on them not really like a number dice but just like symbol Dice and now we're back at the like uh pretty much the board uh the whole thing plays like game on Rails so if I do something here as you see it pretty much does everything else for me it like charges you up does this does that I can even hold this for like all to play as usual and it's like a slot machine yeah it's like a slot machine so like in the end however it looks and how

however it was iterated and like I'm sure the iteration was great it still is a salt machine in its nature so that that works well and I think it fits perfectly for the audience uh the good thing is that Monopoly also kind of the team leverages like it's I think leverage pretty nicely in this whole kind of Casino team so it's it's pretty good um regarding the revenue as we looked into it like what are actually the numbers see this is the the the core game play from the times of coin Master instead of a Canon now we have a destruction Ball but one more important thing I want to talk about now a little bit of a Revenge POS because you can switch your opponent here so if somebody is ganging up on you which happened to me today you can actually switch into like a different opponent than the random one from either your friends list or Revenge list meaning random people that got on

to but whatever friends doesn't matter and go attack them like the ell dolphin here I will get back to you later attack Dolphins yeah and attack him directly and then you pretty much playing into that Revenge style mechanic because if we look into my timeline here we can see some very interesting thing that the the Revenge mechanic works pretty well because uh where it is yeah here it is Ellie dolphin was raing me the whole day today what you made an enemy and Monopoly go nice nice should we send a sh bottle of champagne to Dolphin I don't know even how you can get that because if you select the Revenge mechanic once you can select it like what in like three hours later like why is he able to do it like every hour like five times yeah bribed I don't yeah we bribed someone

from the laughing all the way to the bank yeah but I'm going say like the Revenge mechanic works perfectly like it's implemented perfectly outstanding work guys so that's there uh and back to the numbers of the D ell dolphin if you're listening to this send us your home address we'll send you a bottle of you a gift and a T-shirt and a t-shir yeah yeah so regarding the revenue they are slowly but surely appro roing the scale of coin Master which you say it by the way when the they launched oh they will never get there yeah yeah I said that said but they're not there yet they're not there yet glass is always half empty never we'll see we'll see so they are currently spiking to something like nearly three or 2.7 million a day whereas coin Master is pretty much like a straight line of every day being like three plus million a day like that like nothing happen it yeah but do you know when they launched the game [ __ ]

April I know I know I know but long time ago it's it's slowly growing there yeah um regarding the overall genre if you look into our favorite tools we can see that currently Monopoly go is responsible for something like 60% of all the downloads in the genre compared to coin Master which is like 20% and then we have like animal King dice dreams and like all the other ones so like under 10% so these two are Lally these two games are Lally duing it out but regarding the revenue coin Master still sits at 48% compared to Monopoly go 42% that's last month so let me just ask a question here ma if you were a UA manager or the head of UA right now Moon active like what do you do when some a new game comes out do you try to outspend it and play Reit or do you just let it like take over like what are you supposed to do in these situations well honestly do you know how long coin

Master is on on the in the market for yeah exactly so why would you from yeah why would you try to compete I mean you there's no point you on the other hand can do a lot of retargeting uh at this point yeah yeah so that's the numbers um and the family three and the gacha yeah let's talk about gacha a little bit GAA so the monetization of this game is pretty simple you sell dice or you sell money there's uh not much stuff other than that yeah purchase ER misclicked yeah so there's nothing else pretty much and if you look into the gacha that they have uh it's just a nice collectible album that you cannot even buy but you have these kind of nice booster packs that you get from time to time like let's say from daily reward wins or stuff like that that you or whatever weekly reward you sometimes get and you collect these into an album and that

album if you collect it in full it Al of course give you what dice and money so more Dice and more money what's really interesting is that if you have multiples of one card you can actually send it to your friends send it to ear dolphin yeah we can send it to early dolphin like we want oh yes Dophin ni he a badger but what you can also do is you can also go into the Facebook group and trade cards there and request them but you cannot request them in the game that's that's really interesting because usually when you have this mechanic like in Clash Royale or like other collectible games you join a clan and in that Clan you request something and you have like the selection here in order to do that it actually you would need to go on that Facebook group there's no other way to do it so yeah and your friends are able to give give you this kind of community chest and like as I said like

social mechanics are pretty strong because they have this kind of social chest or Community chest where you have again like just some multiplayers and you play some random mini game wait why is Dolphin there why is Elite dolphin there because he's my friend he's your friend and he's attacking you of course you don't know how friends work in these games the more you have the more they attack you you defriend you yeah it's a it's ex friend yeah so the more friends you have the more are the multipliers on the reward Boards of the mini game but the thing is again that the best way to do it is to connect through Facebook and and everywhere even if I we can wait a little bit and the game has this kind of algorithm when I run out of dices or pretty much steps uh it immediately flashes like three offers into your face one is for more dice the other one is for more money if if we're spending money like the step before or connect your friends or connect everything pretty much so they have it ironed out pretty well but as I said like social features with this whole Revenge mechanics social groups Facebook group

in C they literally have that Facebook group and as we talk before like it's because of the audience because yeah this is the Boomer audience yeah it works pretty well so yeah that's that's that's really good the other thing uh is these kind of events or like the live Ops of the game that is pretty pretty strong because as you see here let me stop for a little bit uh offers always pop on the left and you have a lot of these kind of Bargains as usual they have even this kind of really nice one where you have a you unlock one and then you get a little bit more on free yeah and then you again need to pay and then you have more for free and the other one I think is even yeah similar where you have some kind of a payment and then after that payment you have more stuff for free which can creates this illusion that some stuff is for free and unlock additionally but in the end it just you know part of one offer split it into three so it's pretty clever like I I

really like this one uh looks looks rash Royale has this yeah yeah so so that's there uh on on the right side there are those events and these pop up all the time and they're kind of time limited very very strictly meaning like within few hours or within a day or within 10 minutes or something so the game tries really hard to kind of push you into one more move one more you know something built like for instance my city which got destroyed by Ellie dolphin let me fix now it actually it actually degrades your city because when I left my session last time I I had 19 out of 30 structures now I hit 15 so it's no joke that other players actually slow down your progress because they're destroying your buildings it's not just like hahaa somebody shut down no you're actually losing progress a lot of money actually so we're talking like half a million that I here just just in between the sessions half a million Monopoly money

yeah exactly Monopoly money is really hard to get so uh yeah let me pick up some more rewards um they even have some like other mini games stitched into it they are pretty nice I even saw one where literally money flows out of the top of the screen and you need to catch it like fruit ninja it was literally Fruit Ninja yeah it's really nice uh Mr milber uh getting it in in her piggy bag pocket no I catch catch it all but yeah the whole thing kind of play like a Disneyland where pretty much whatever you do some kind of explosion pop up rewards here rewards there the good thing is that they have it balanced very well in a way that these rewards are very steep like for instance this one so sometimes even even after the first session the game can feel very stingy because the first session was kind of really small in the time like f you just get got 180 yeah di because because I'm playing it for like a week um but in

that first session it can feel again very stingy in 10 minutes you run out of dice and there's nothing else to do like my guess is that there can very strong push towards conversion immediately like really early conversion but later down the line on second and third session they suddenly sh you with currency and with rewards and like pretty much Monopoly money fireworks every single turn and you get this you get that casino mechanics huh yeah yeah they they have it done pretty pretty well and and it looks so novel and so nice compared to something like I don't know even even coin Master like coin master in the end is what like seven years old game this this is new so they have it done pretty well so we're looking at the new coin Master basically yeah we looking at the new coin Master the thing is yeah let's speed up this is also pretty nice that you have this can multipliers determines how much time you actually want to do and you can pretty much spre up the whole thing significantly so whatever I do is you'll get a 10 multiplier on it so just like increases but the session

keeps the same um regarding the the fight between these two my guess is that uh yeah it will be in the first place a UA war that that's like one thing the other thing is that is this something that could be kind of offputting towards people that play coin Masters because it's you know IPS not only bring their advantages with with them but also disadvantages because whoever kind of doesn't like monop IP won't be playing this at all because they yeah that's what like five people in the in the whole world Monopoly is the most unbalanced game in the world I mean the board game It's [ __ ] amazing everybody loves Monopoly you always fight with your siblings yeah but yeah anyway so everybody hates each other in the family what the the best thing you can you can get but what I meant to say is it has its limits so sure definitely there are some bonuses that only coin Master can achieve like weal

about the celebrity marketing that probably won't be possible for monop let's see let's see but let's see yeah I'm I'm I'm waiting for that Pedro ad like throw it at me Everyone likes pedc Freeman new imag Pedro Pascal in the head with the mustache man it needs to be someone else can't be Pedro we'll see we'll see yeah so the thing works great by the way they have also the token collection uh let me show you pretty briefly like this this this month you can win the where is it [ __ ] where did I find it oh in album sorry oh yeah you have the Mufasa token like a lion token even though there's no Li looks exactly like that and you have your token inventory where you unlock more token of course we give you more rewards and stuff so that's great um so

that again is some kind of really nice collectible mechanic that was implemented into it which I like but other than that it again mainly is driven by these kind of liveops events that are popping up from time to time and I guess they have lot of these because they're very easy to do what's happening is just you know different parameters are being thrown on the board and like work out work out of the box so for instance the car mechanic that does there it's pretty much just you roll the dice and if you put your character on a spot that we decided before will give you random event points stuff will happen so it's all on autop playay P but you don't need to do anything like the whole thing just works by itself I don't even need to play the game just place this for allop play and that's it so no new mechanics no strategies no tactics perfect for it's machine it's 100% a slot machine exactly like sometimes there's the Fruit Ninja or sometimes there's this kind of choose your enemy to destroy something and that's it so

works perfectly yes what's the purpose of the game like a SL like a SL machine more money as every other social casino game yeah right you mean like a casino where you can actually win like why like okay so that was one question the second question is like why is the game uh making so much money and it grows like every [ __ ] month when everything is on outo play basically and they're they're buying the same amount of Sal machine the same casino right going to Vegas my guess is the audience loves it is it just stacking up the the revenues from the day day one no everyone can go to Vegas true yeah pretty much okay like it's very very very rewarding like you you see it like you feel great when when you like get some of these wines or whatever like there's very good gratification there's very nice polish the whole thing looks like you know like a new game compared to something like

coin Master even because even though coin Master is so big it's still kind of looks kind of old nowadays and yeah sorry Monopoly go just works looks better so that's there but uh yeah like I don't really want to go very deep into like Casino Player motivations not an expert in that field but my guess is it hates all the spots here yeah okay because uh I'm not sure like if they added any new feature since the global launch because I mean usually how how you look at scale and we talked about it it's just CPI versus the LTV equation that's it right and I don't think like the LTV keeps increasing it's just the this is the game which was great from the start and then I'm I'm really but you need to add more content into it keep that in mind like so that's what I'm asking so what is the new content uh new cities on you see this okay yeah let me let me mine I I counted when I was looking

at it like cities or something like okay I'm not joking like in the end like if you look into it and you're spending like lot of money into it you blaz through this very fast like of course yeah yeah yeah I blaz through like three first five I think like very quickly yeah so and and you have these like whatever this is my six City and you have like3 of these or 100 plus I counted so and again and you start from the scratch same as coin Master yeah of course yeah yeah yeah for nothing and you know you're going yeah okay so you you add new CS so for new okay got new content new animations new events New whatever yeah okay but then like uh any any other like live Ops that could be not automated that could make a lot of difference don't know like my guess is they're running also a lot of these kind of Facebook games or rewards there like

on the on the thing that that could be also it I mean I mean the Facebook group itself Facebook group yeah yeah like for instance honai recently is running like so much competitions and like codes Rewards or whatever stuff that that pretty much like out of the game or external to the game so my guess is they're also running a lot of stuff there the other thing is they could be adding like a lot of these kind of new mini games that come and go that we maybe even don't see because just just by the looks of it I haven't even unlocked the whole feature set of the game like look at all these other features that they have there like properties closer the mic mate all generation and yeah like lot of them that that still can be doing something different well okay what what the rating 10 out of 10 yeah rating and then let's cut this out yeah 10 out of 10 and yeah I I pretty much uh don't want to say take my one of these days you're going to have to stop giving tens mate you're going to inflate your

own score but definitely like this has a chance to take on coin Master but oh suddenly look at him changing the yeah yeah but but the problem I see there that even though maybe this better game or like more polished whatever how do you call it it's will be in the end the money War question in the UA so don't think so this will be decided by yeah it's not going to be decided by admon that's for sure yeah definitely definitely no definitely no all right let's end it there yeah but we'll definitely keep it on our radar for later well Felix you you've done a very good job last time so you can take us home this time again if you want no no no yeah Yak y takes it home this time takes it home uh yeah so whoever hasn't replied or registered for our event at Gamescom feel free to go we're all looking forward to you and our magical night with the magician so yeah

we'll be there and then don't forget to like And subscribe we're pretty much preparing a lot of new content even recently so a lot of new stuff is coming and don't forget to tell your cats and pets cats and pets cats and pets guppy fish I love it as well I've heard amazing thank you very much for listening uh until next time byebye see you cheers [Music] [Music] [Applause] [Music] nice let me give me a bit more beer and then I'll defend you is it

beer oh yeah I'm drinking St to Becker I told Remo the story but you were late so you missed the story you drink beer from whiskey glass huh what what the [ __ ] is wrong with you dude I'm not drinking it from the [ __ ] bottle what the [ __ ] who drinks a beer from a whiskey glass my water glass my whiskey glass is smaller you've had my whiskey glasses cuz my whiskey glasses are Crystal this is Norm glass [ __ ] wait wait wait you love this zero zero class