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Create free accounthello and welcome to Pocket Gamer rock busies youtube channel I'm John Jordan and the game looking at today as part of our monetize ur playlist is raid HQ from UK developer 8 pixels square so we've actually started coming to the game an interesting point so we can see it's a portrait game it's a lot going on so this is the UK developer but it's been a lot of time looking at free-to-play games in Asia in particular and looking at monetization retention all those kind of loops and this is one key loop it's going to kind of try and encourage us to do at the moment so click on here and it's saying clan so is kind of in game can I help enlist a break glad you can join let me make a recommendable across so so she's basically just going picked picked a clan and obviously clans are very important because clans provide social glue clans you're joining a group of people you don't know them they're not any of your friends although you could create a clan of friends if you want it is quite hard work but basically
just a clan is a way of bringing people back and every day or more readily than they would otherwise play and getting better rewards I don't actually wanna join a plant or don't people join that Clement we'll look at another clan anyway we'll come out that we can still say the the insistent hand is still very keen on point to us you can see even I'll go to other things and look to see this quite off stuff in my inbox so there's things happening there's changes is close things I'm collecting so you can see from the game card base game so this is a rare car towed this is kind of important as we see in card games we have different levels of likelihood of collecting these cards that's an important mechanic another car coming in they're so busy just come back to the game gonna you know purple medals do just the stuff happening we can squad booster so it against is that he's a common card Megaton but so I can but I got him so I can promote him up level him up that's important another one home
different metals another one so this game really goes again this is another card common card and promote there it's really get out almost overboard I'll just go bored really on you're just getting loads of stuff so admittedly I haven't played for a couple of days need a collectible bun yeah Bobbsey tackle button is you don't really it's kind of nice to coming into gaming dis collecting all this stuff at you yes I'm actually sits ten days ago I got this it's just important about class don't join a clan we can see the other thing there's quite a lot going on so it's a base building element so you can see this is my base is gold I can collect but my face is full so move my is my gold storage so maybe let's go an upgrade down so we can see typical thingy 8,000 soft types of gold or 58 of the 58 of the hard currency gems which would do it immediately so it's like two
hours so again interesting here so I can finish it for 28 genders we saw the beginning or I can watch a rewarded video ad now this is we've all video ads are pretty important now in masturbation internet monetization but um the guys at work for a reason the guys at eight picks will square have taken a very light view on this so I can watch a reward video ad this seems to take two hours to upload and I can speed up by 10 minutes not a lot point doing that really so convene tourism know whether people actually use that or so Christ comes out this is this guy send me other stuff more more things I don't tell you these are all characters and build three gold mines collected they're upgrading HQ to level I've done that another car captain cowboy build lichte storage haven't done that ok so its built-in storage I've got enough gold to do it do it there so that's going so in this case watching reward video might make more sense because it's only a 12 minute bill but don't really bothered so ok so what's going on um it's going to
have a look at my squad so we saw a lot of cards coming in there so this is my squad you say these all the cards I've got you can have for any one time at a point in time until the once again promote busy these are ones where now I've got enough cars to promote them so basically everything could be promoted that this each card is is a color-coded so there's resources for each of the colors what is the top of the screen which is used when you promote them and then there's a color scheme in the gameplay as well so you kind of look at what rock-paper-scissors thing when it comes with a color state that's why I had green in my school diploma because of playing against the base that was weak against Green so um you should we see so that was this good to this one here this was the rare card and so I can promote team I users use 500 of the green medals Motum takes an hour or I
can go instantly with hard currency post-standard I'll forget he's being promoted of course as we often see the building things I could promote on wrote this character slipknot's out she's a very powerful baroque promote her promote 10 takes five minutes OD I can't promote her because now that guy's been promoting so so this taking into account the kind of moving what we what we had is to build a situation where you had you could unlock certain amount of builders to build your base and now in games certainly like kind of boom beach there's first one through kind of successfully you can't you can't have different builders everything has to be done in a single file if you want to speed something up and get to speed up there if it complete one task to get on the next task and so this is they bought this into the into the promotion side of your of your characters which is the main part this game so now I you can see it's kind of frustrating or maybe not for me but frustrating for plays with a girl got these ones I want to promote but off so
you can have to spend hard country to get that cross let's go back into cards what we know goes on with cards so every day every three hours I get a free chest so the game free card so you have got like what five of those I've got enough anyway he's a comment card so great that I would get another comment card it's often in these in these ones he was a red card he was 1 i'm currently upgrading so often in these free ones you don't get very much tell you when you get into the mid stages of the game the free ones basically wasted time and so here we have different types of card so this is what we call the Gacha system so it comes from japan and it just means there's a random randomized rewards built into a collection game so i can spend some hard currency and get three cards that know what they are i can spend 69 to get 10 cards i'm getting much more for what i'm spending but i just don't know still what I'm going to get in terms of I'm going to get 10
cards my don't know quite what they are if we go get two more on general consistent boost your squad car so we can see that though that these the numbers of hard can't say I'm spinning has gone up a lot here so 320 so I get 200 cars and at least 15 red again you can see how the how the gating in the sense of common cards and rare cards and different values epic cars you can see the bottom as well you know how that kind of plays in and I'm gonna get some Reds maybe the residue maybe you know red cards for capsule not unlocked yet so is there any point and this is kind of sketchy Michalak comes in that it works very well in the car collection which you've seen outside of games as well we're up to you want the cards that you want and you'll keep spending potentially keep spending money to get the car do you want that's what's important and something the Japanese government have looked at and have put in some legislation so it's kind of while it's a strong psychological draw of people to spend money I think something tavella's have to be careful
about because it is but if the Japanese government's putting in legislation the the US and the European Union maybe at some point looking at that kind of quite how random stuff is and people spending real money you have to make sure that the you know is like a gambling thing you have to make sure that people are getting eventually gain what they want they spend the money for tsunami and the akan just yeah Becky has to be totally random they can't can't be um kind of faith in any way another one here's the depth charge the depth i jizz a character he's acoustic this event cannot be unlocked any other way so this is come an interesting thing a lot of games now also yeah the whole game is open if you spec if you spend enough time and grind through it you can unlock everything in this one you actually can't you cannot be this guy can only be unlocked through the event or spending this money so kind of a kind of a limit yes it's a timing did offer and they kind of more limited offer so let's cover the monetization of a raid h cube so we can see it's kind of
got a lot of systems in and I'm going to see the fruit Chester and this year very interesting monetization so okay we got builder so I've got a lot to build a thought to this building here she's gonna tell me she wants me to join a clan again you can see the real force of joining clans and my goals going and build up again and so you know the drug has looked very closely at the you know how successful games have done this kind of thing before and it's kind of put a lot of lazing so the gameplay it's due bit games actually it's very quickly to see how the game actually work so that you need gameplay as well so we'll just go and play a boot camp to boot camp is kind of practice thing so we can see it no requirements this is the resources i get again we can see if i watch a reward video ad i get ten ten percent more resource so whether you wanna do that or not you know it's not again not a massive change of reward for watching that video answered the developer has
been a bit stingy on it and so we check for free you can see is gonna guys would take you through some staff path of boosters since them long as he is a pot the game is as different landing stages that have different different routes through so goodness me so you can go that's different I also have to take out that I think that one's the booster booster so i have to telling me to go let goldman land on land stage to see the top of the right hand screen tells me and what colors worked basically it's other things like purple yellow so good against purple so I've got a yellow go there blue screen there's a red one I don't really take my squad let's go for it so just go for the tap and also see the bottom of screen that says the resources you win by taking different routes so thus gameplay style is kind of a shoot-'em-up type thing so I just choose one any one point just
move it around like this just full of them nity booster out this is a kind of a practicing if I want to propose a better player change so i can change the character so i go off news I instead so that's how the score system works well rains coming the thymus time in front as well so it's definitely simple if the character dies I'm just so he's kind of quite lightweight on the game there's been done quite nice gameplay and your fill out your doing something but and whether you can auto it's that
important things we offer these games impotent finger off or choosing from one they're all sewing stuff is kind of important complete bombs over the stream my house in a bit low look miss emerald if you say we should I swap of me the so on to patients ok
oh that's right I seat that as well well if you take that squad I'm good run up okay so the final it's q vos going mm you one of those with you she was a colored war oh come on
it's go time one last push come on come on come on daddy so percent yeah 3 stars wars as the gold country that said he was going to get getting stuff anything else yeah so usual home okay so we can see the different stages this level I've attacked atomic it's harder so there's my home base so i can test my own base that's another part of it she wants to
join a clan again and then the final thing to have a quick look at is VIP so vop is very popular in asia not hasn't been use really at all in many Western games a VIP club is is the way of encouraging people to spend in a different way so if you say you have you benefit some is there's a level which you move up so if you any purchase get you this forever sets with a locked in thing 25 cent more cards never show you ads again which is made by they turn down the adds a little bit anyway or maybe that's not very useful I don't know to encourage people to go into the VIP thing you see is you is you further up you kind of get the attempt to boost names attack your base it's a defensive thing you can just see this is an interesting that it doesn't really tell you how much your buddies how many gingers been using so yeah so the VIP thing again isn't it come interesting is it another level it's kind of like a
buck a boost like a boost level sumtym anything any of these do these look the IP raids at the top and never played gold to search for opponents and protect from attack so um sometime VIP systems do kind of give you kind of gift you kind of daily more daily rewards as a day or two in the game so this one hasn't done that again it's slightly lighter suppose some games are very aggressive in terms of how much you can get and really forcing people into VIP situations if it could one be a high level player and this game doesn't do that maybe it will change kind of hug hug and that definitely does raid raid HQ is definitely worth looking at one thing for interesting gameplay motives just the very few Western games only very few UK develop games have got this level of monetization retention integrating in in a fairly robust and I think kind of holistic way really we're kind of my talk about kind of the use of rewarded
bit of EDS but everything's in there and doing the right thing none of us can productive and the production quantities weensy very good so yeah so that's radio HQ thanks for watching the video don't get to subscribe to our YouTube channel so we do a lot of this analysis or free play mobile games so if you subscribe you up miss anything at all
RAID HQ, a portrait-oriented, card-based shoot-'em-up developed by the UK-based studio Eight Pixels Square, serves as a case study in the integration of Asian-market free-to-play monetization and retention mechanics into a Western mobile game. The game utilizes a robust, holistic ecosystem of engagement loops, including clan-based social structures, base-building elements, and a complex character promotion system. By synthesizing these diverse mechanics, the developer aims to maximize daily active usage and long-term player retention.
The core progression relies on a Gacha-style system where players collect and upgrade character cards. This system is gated by randomized rewards, resource-based color-coding, and time-limited promotion tasks that can be bypassed using hard currency. The game also incorporates a VIP tier system—a feature more common in Asian markets than in the West—which offers permanent account benefits, such as increased card yields and the removal of advertisements, to incentivize consistent spending.
While the game features rewarded video advertisements, the implementation is notably conservative, offering relatively low-value incentives for engagement. The gameplay itself combines a shoot-'em-up combat style with strategic squad management, requiring players to account for color-coded strengths and weaknesses. A notable design choice is the inclusion of exclusive characters that can only be obtained through time-limited events or direct purchase, creating a sense of scarcity. Ultimately, the game demonstrates a sophisticated, albeit aggressive, approach to mobile monetization, balancing traditional base-building loops with randomized collection mechanics to drive both engagement and revenue.