Mobidictum Aylık Mobil Oyun Sektör Raporu: Temmuz 2021

Key insights

6 takeaways

01
Newzoo data show player numbers grew 5.4% from 2020 to 2021.See it on page 7
02
Newzoo projects that mobile will account for 48% of Latin America's 2021 game revenue.See it on page 9
03
Sensor Tower reports US action category revenue rose 103.8% year over year to $435.7 million in H1 2021.See it on page 14
04
US hyper-casual downloads fell 6.5% year over year to 830.2 million in H1 2021, yet the category still ranked first.See it on page 6
05
Safe Betting Sites expects video game subscription revenue to rise 13.5% to $7.47 billion in 2021.See it on page 16
06
Rewarded ads with an interaction loop are reported to earn 2.5 times the eCPM of ads placed in menus or the in-app store.See it on page 19

Summary

This July 2021 sector report from Mobidictum compiles mobile game market data from several third-party sources, including Newzoo, Sensor Tower, CrazyLabs, Vungle and Safe Betting Sites. It covers global player numbers, Latin American mobile markets, United States category downloads and revenue, video game subscription revenue, rewarded and interstitial ad monetisation, and hyper-casual trends.

Newzoo data show that player numbers grew 5.4% from 2020 to 2021, and Newzoo expects the growth that began during the pandemic to continue to 2024. For Latin America, Newzoo projects that mobile will account for 48% of 2021 game revenue. The report notes that mobile is the fastest growing revenue segment in the region, and that its low barrier to entry is a basic reason for that growth.

Sensor Tower's first-half 2021 data for the United States show that hyper-casual downloads fell 6.5% year over year to 830.2 million, while still ranking first for downloads. Action category revenue rose 103.8% to $435.7 million, making it the fastest rising category. Strategy and puzzle categories also appear among the revenue figures.

Safe Betting Sites expects video game subscription revenue to grow 13.5% in 2021 to $7.47 billion, with the segment projected to exceed $11 billion by 2025. Citing ad performance data, the report also finds that rewarded ads with an interaction loop earn higher eCPMs than menu or in-app store placements.