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Sensor Tower
The U.S. accounts for 46% of total player spending.
Candy Crush Friends Saga has achieved significant commercial momentum, surpassing $10 million in worldwide gross revenue shortly after its October 2018 global launch. This performance highlights the continued dominance of the Candy Crush franchise within the mobile gaming sector, as the new title secured the ninth position for total downloads during its debut month, outperforming the original Candy Crush Saga in installation rankings for the same period.
The financial success of the game is heavily concentrated in Western markets. The United States serves as the primary revenue driver, accounting for 46 percent of total player spending, or approximately $4.15 million. European nations, specifically France, Great Britain, Sweden, and Germany, collectively contribute an additional 31 percent of revenue. These figures incorporate spending data gathered during the game’s extended soft-launch phase, which included select markets across Europe, New Zealand, and South Africa.
In terms of user acquisition, the game has reached 22.5 million total downloads. Android devices represent the dominant platform for the title, accounting for 71 percent of the total install base. These findings are derived from Store Intelligence estimates, which provide an analytical overview of mobile application performance across global markets. The data underscores the effectiveness of King’s expansion strategy in maintaining high engagement levels for its flagship intellectual property through new iterations.
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