King Had Its Best 12 Months of Candy Crush Revenue Ever

Key insights

5 takeaways

01
Candy Crush Saga generated $930 million in global player spending between August 2017 and July 2018, marking the title's highest-grossing 12-month period since its 2012 launch.
02
The $930 million revenue figure represents a 34% year-over-year increase compared to the $693 million earned in the preceding 12-month period.
03
December 2017 stands as the game's peak revenue month to date, reaching $86 million in worldwide in-app purchase spending.
04
As of July 2018, monthly revenue had moderated to approximately $68 million, though the title remained the sixth highest-grossing mobile game globally.
05
Candy Crush Saga currently holds the position of the highest-earning mobile game developed by a Western company among the top 10 global grossing titles.

Summary

Candy Crush Saga experienced a significant financial resurgence between August 2017 and July 2018, marking the most lucrative 12-month period in the title's history. During this timeframe, the game generated $930 million in worldwide gross player spending across the Apple App Store and Google Play. This performance represents a substantial 34 percent increase compared to the previous 12-month period, which saw $693 million in revenue.

The data, derived from Sensor Tower Store Intelligence estimates, highlights the enduring commercial viability of the puzzle game nearly six years after its initial launch. December 2017 served as the peak of this period, with the game achieving its highest-ever monthly revenue of $86 million. While monthly earnings moderated to approximately $68 million by July 2018, the title maintained a strong market position, ranking as the sixth highest-grossing mobile game globally and the top-earning game developed by a Western company during that final month.

These findings underscore the ability of established mobile franchises to sustain and even grow revenue through long-term engagement strategies. By analyzing global consumer spending patterns across major mobile platforms, the assessment confirms that Candy Crush Saga remains a dominant force in the mobile gaming industry, successfully defying typical lifecycle decline trends for mature applications.