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Create free accounthey guys we're here at Pocket Gamer connect 2016 in Helsinki I am here with kevin egan of karma games what is it that you guys do so we are a developer and publisher of social casino games and across mobile networks okay and in terms of your output versus I don't know something like a standard casino how do you guys differ what is it you guys do social casinos very much play for fun so it's a way to socially connect with a huge user base of other people from all around the world and play casino based games in a play for fun environment okay so I mean traditional casinos you might be going in and you pay your money you'd like win big or lose big whichever way then cash out at the end you guys don't do the cashing out part do you know no we don't it's just purely social pure play play for fun so where we would do particularly well in is in Americans where and real money gambling is not
allowed and we would do particularly well in North America Middle East places where people just want to play poker without any risk just for fun not just so for them the incentive is literally that the pleasure of playing in the game if they win and presumably there are some rewards virtual rewards there are djs so there's a huge array of different gifts different things that you can do different ways you can connect with different users and yeah it's a whole network of users from all around the world to connect and just play socially casino games for performing one thing that you can counter when you're dealing with like a digital sino sell services is making sure it's fair and some people can be a bit iffy when they can't see the dealer and they're not sure what's going on how do you ensure that the certification process is sound and that the actual gambling is fair well we are certified to have a random number generator which is what is required by you know most of it the real money guys that there were not required to do what
we do still have us then and the biggest difference between us and everybody else's it is real players so we don't play there's no no AI or virtual stuff you are actually playing against real live players from all over the world right and how big is this community of yours open it tens and tens of millions tens and tens and realities yet so it's you know in terms of inside but we've been in this market we've been in this space for a long time we were one of the first guys out on the mobile networks would would it with our social program product and since then you know we've just gone from strength to strength you know the markets changed a huge amount and over the last six five six years in terms of growth in terms of opportunity in terms of so many different things and what you know we've managed and because we've got a great product we've managed to stay you know pretty much on top of where we need to be you know we're top focusing game one of the hub bros and games in the u.s. app store from day one and we still are now okay and you've come here today to Helsinki was the reason to come to a place like this it's
really to grow the whole presence of the business you know we were very fortunate that pokerist was such a huge success that you know it really took off and now with the last year or two we started to building the structures behind it in terms of them there you know we've opened a new office in the UK when marketing team and and we're starting to build the structures in behind it so really Pocket Gamer gives us an opportunity to meet and collaborate with new companies looking at looking at local publishers in local markets that we had we make her product better in certain markets and you know Pocket Gamer gives us the ideal opportunity to meet all these people and what do you got planned for the rest of the year what's 2016 looking like for you 2016 is probably more and improved products so you know we're consistently iterating focus and you know and it will continue to evolve as a as time goes on and continuously improve everything we do is all bases all retention driven so it's about how to weave your chain or
users for longer because if we do that everything else will fall into place behind it monetization strategies they're the products there it's just how do we retain use it for longer hmm and if people want to get involved at the service where should they go I think it involved yet www.cam gamescom you get links of all our games across all the different platforms and presumably we're all about the mobile here said the particular asset yeah yeah yeahs pokerist 3d blackjack and we left or three of our big bigger games and yeah you'll find them all until uw-w comma gamescom excellent well thank you talk to us today not a problem thank you you
Social casino gaming operates as a distinct sector within the mobile industry, prioritizing entertainment and social connectivity over financial risk. Unlike traditional gambling, these platforms function as play-for-fun environments where users engage in casino-style games without the possibility of cashing out. This model finds significant traction in regions where real-money gambling is restricted, such as North America and the Middle East, by providing a risk-free space for players to enjoy poker and other casino staples.
The core value proposition relies on a global network of real players rather than artificial intelligence, fostering a community that currently spans tens of millions of users. To maintain trust in a digital environment, developers utilize certified random number generators, mirroring the rigorous standards required by real-money gambling operators. Engagement is further sustained through virtual rewards, social gifting systems, and interactive features that allow users to connect globally.
Long-term success in this space is driven by a focus on player retention, which serves as the foundation for monetization and product development. By consistently iterating on game mechanics and improving the user experience, developers aim to keep players engaged for extended periods. As the market continues to evolve, the industry strategy shifts toward building robust corporate structures, expanding marketing efforts, and seeking international collaborations to refine products for specific local markets. This iterative approach ensures that popular titles remain competitive within major app stores, securing a stable position in the global mobile gaming landscape.
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