Gaming Creators Research: January-May 2023

Key insights

7 takeaways

01
Channel growth was named by 67% of respondents as their 2023 goal, ahead of enhancing content quality at 20% and income boosting at 13%.See it on page 5
02
Burnout was cited as a concern by 16% of creators, alongside worries about capturing audience attention (22%) and challenges with content creation (33%).See it on page 6
03
Sixty percent of gaming creators confirmed that AI has no share in their work.See it on page 7
04
45% of participants reported facing creative blocks in their work.See it on page 8
05
Only 26% and 14% of creators reported experiencing issues with monetizing their efforts.See it on page 9
06
Transparent communication, including trust, clarity on details and prompt responses, was mentioned by 40% of creators as an element that makes brand collaborations effective.See it on page 10
07
34% said that the relevancy of a brand to their content is almost as crucial as communication for collaborations.See it on page 10

Summary

HypeFactory surveyed 15 gaming content creators who primarily operate on YouTube and Twitch, with research covering January to May 2023. The survey asked about 2023 goals, content creation challenges, the role of AI, creative blocks, monetization, and what makes brand collaborations effective. Respondents had varying amounts of experience and fan bases.

Channel growth was named by 67% of respondents as their goal for 2023, followed by enhancing content quality at 20% and income boosting at 13%. Concerns about challenges with content creation were expressed by 33%, capturing users' attention by 22%, burnout by 16%, the impact of AI by 13%, and monetization by 11%.

Sixty percent of creators confirmed that AI has no share in their work. The document reports that 45% of participants faced creative blocks in their work. Only 26% and 14% of creators experienced issues with monetizing their efforts, according to the findings.

On brand collaborations, transparent communication was mentioned by 40% of creators, while 34% said brand relevancy is almost as crucial. A good money offer was mentioned by 16% and a clear brief by 10%. Transparent communication was mentioned by 40% of creators as an element that makes brand collaborations effective.