HypeFactory
Organization1 report
HypeFactory is a marketing agency that works with gaming creators and influencers. It publishes research on the gaming creator landscape, such as its Gaming Creators Research report.
Documents
Report11 pages
Gaming Creators Research: January-May 2023
HypeFactory surveyed 15 gaming content creators who primarily operate on YouTube and Twitch, with research covering January to May 2023.
- Channel growth was named by 67% of respondents as their 2023 goal, ahead of enhancing content quality at 20% and income boosting at 13%.
- Burnout was cited as a concern by 16% of creators, alongside worries about capturing audience attention (22%) and challenges with content creation (33%).
- Sixty percent of gaming creators confirmed that AI has no share in their work.
HypeFactoryJul 2023
Do you work at HypeFactory? Get a free report of how these documents are read and cited here.