How and why Samsung is working with mobile game developers

I'm going to talk to you today about launched in Europe with Samsung I will get something the u.s. an organization called MCA mataji and business development and stall for ages so typically what we do is we have a team of business development managers to go out and talk to our developers such as you so we've been participating in the pocket game of the next series of events because a great opportunity to meet indie developers really interested in indie developers now tell you a little more about this in just a second what we also focus on is getting toggle secure fall under devices so you can imagine the samsung launches of like variety of new devices at a very rapid clip good TVs new phones and tablets no variables or they're coming out over the course of a year so what we do is a team to make sure that we work with partners developers to get them into the ecosystem yeah years is that we identify

the use cases that are appropriate for different devices that we launch we then have a number of stores and and venues that we can promote do it so are most importantly the galaxy app store which is pre-installed with all of our devices it supports them what forms and supports the tablets we have a vertical support of the variables and of course the TV as well android in general has been probably notice already in mind you and based on the industry data we see is the best entry point for for developers it's the largest by far the largest market share and partnering with a company like Samsung would give you the premium segment in the Android ecosystem our users are typically the ones that spend the most those of you they're doing these acquisitions then we know that because you typically target the Samsung OEM community and there's a

number of reasons why we could work better the demographic is one of the reasons but also the fact that we have more users with payment methods toward which is the big problem in Android as you know is the other reason so um there's another thing I don't mean to tell you but the majority the vast majority of developers don't really make money right so I talked to so many developers who end up realizing that's what they do what they love it ends up being a hobby right so it's really difficult it's super competitive you know users typically the top-grossing of our relentless in the stores and these are usually populated by gains that spend a lot of money to get the users and to maintain deposition in these in these rankings so it's really difficult for you is the development to figure out how do I get the word out how do i get the users and even how do i get the exposure without having to secure then use of dollars

into that decision for us the store is really court amish what we're focused on is to make sure that the store works extremely well as the best distribution mechanism for our developers they're very different from companies like Microsoft or blackberry for example that technically subsidized developers to join into an ecosystem we don't do that I'm what we do instead is we focus on making sure that our users know that we have great store with great content and that that's the place to discover our new titles make it work really well in traffic so that you convert and monetize because that's a quien look you really after they help trust because with me when we have a vibrant content ecosystem on our devices obviously customers are drawn to devices but more importantly they will stay with the devices okay so

you may have why do we need another app store on android of course days the big 800-pound gorilla who replaced or and you know you may say works well for me so why do i have to submit to the galaxy app store right well my theory is that guy who played really doesn't work for everybody users typically would be interviewed them when they observe them they like i said look at the top grossing tour tamil hitless very few actually navigate beyond that you think about how you discover an app in Google Play is 1.4 million absolutely right so top hundred talk about our grocery lists way is a very small part of that so unless you find what we need in the editorial from all infection or a nice hot lists you based after hear about it then she searched for it do you dive into category this is how you out so it's really really really

difficult for you as a new developer just submits to the store to be discovered and found by the users now we on the other hand have a team of editors that look at these games and for example work very closely with Christian not a gamer to identify the titles that we believe our great titles that our users should be exposed we merchandise our store on a weekly basis so we have a lot of opportunities bring new content front of users and I think's was them to that my motto is is that any app that we promote any store is worth in time with the download and worth the money so this motor so looks like this is the front page so you can see what we actually do is we we afforded every single a little bit more played a space that's altogether 49 assists a 50 home page called staff things we designed these parents individually for each for each game we also change the amount of the

time so that story we feel fresh and and something that people go to as a discovery service right so dt reading that we do the work for user might be discover the content we typically play we promote here and if we like it we put it up there we can also say that all the content that you borrowed from our stores certified so we make sure that it doesn't really battery that malware is it going to hurt you your phone and it's just going to be optimized for your device as i said we opted into store once a week so every week and user and the reason to vote restore and discover new content obviously you know that absent from young papa so what we do with our galaxy set of stores we actually some support all of these different devices so if you work with us as typically our team in the US we have a 7-inch me instant nor his case really

well if you're interested to go from mobile to television or what talent and optimize potentially even to wear rolls into dr we have a set of engineers that know these devices really well noted SDKs and can work with you able to help identify use cases and poured into these different opportunities as you know variables very little happening to know so I've yet to see actually a great game that uses our on the Obama also variables in an interesting way beyond just simple notifications so that's still an open open field and as you know BR it's also great opportunity the store they're still running a few spots so lots of space to run titles in terms of scale distribution and I'm only talking to about the US at the moment globally the numbers are significantly larger but in the US alone we have the galaxy App Store installed pre-installed on 92 million devices that's how many they

have active in the marketed moment and also addressable by us so we can put bumped into it send push notifications to the users to make them aware of the content and we sell roughly about 40 million devices per year right so that number keeps some work and the seventies of the US members only we have more than 70 million downloads last year number 30 million registered users for those are people that have a Samsung Account if download before and most of them have a credit card on file so a big addressable a few days 69 views on average the month of there ever was a really successful one for us we have over 70 million so that keeps growing up and just so you know that compares of the ago we were sending roughly 70 so what we've implemented here in terms of merchandising strategy keeping the store

focused on you know the long tail content it's hard to discovering other stores and keeping the content fresh we design these beautiful banners totally would also be that the numbers have won a double and expected to continue actually and won't give any monthly novels so it's a good skate out still not happy with it but it is definitely in the right direction so when you weren't with the company like Samson you imagine that there's a significant number of other benefits beyond just being the store being able to be promoted on device we have a variety of different initiatives and values that we can use to promote developers just to give you a couple examples in the US alone samsung spent hundreds of millions of literally hundreds of millions of dollars to promote me devices so if you manage to work with us and get included this part of one of those device launchers you can imagine how much we

put behind it and for those of you that have seen Samson absentee me recently you've seen that we move from just advertising device to now advertising device and what you in the content of front of it and that's true for variables as well so what we need much more focused on that and my team business development is not on working to try and convince you to join into the ecosystem we work with all the different product teams in the company to make sure that once you're in need assistant we promote you as extensively as possible those are our budget media channels that we have social media channels with tens of millions of followers but we also had the process of updating our websites and making the apps a really big part of the showpiece debt all right so not what I steer into the five minutes in targeted with about our upcoming developer conference will

be the biggest ever this is the surge that we're not holding little san francisco in month of april we expect roughly 5,000 people to attend this is really the go to events if you're interested in samsung the different devices with refuse how you to go for it meet other developers that have developed for samsung and found success this is the conference you have to go to not a very expensive conference of an absolute must attended event we bridge all the different product categories of rochester for what event we are if TV we have appliances no matter that everything is getting interconnected these days and you know it is a raging success where the same places Google i/o so some of you may know the venue already the fantastic space more products so they said some of the things that we will be presenting there

around gaining in a detainment associated massive section almost a whole floor of this focused on gaming an entertainment so perfect example and showcase for for you if you if you plant participating just come and see me and I like they bore on patrol you keep playing what exhibition space there is it's obviously a big section for them to reality that's super important I a key security variables and so forth so really all the topics in bf4 are going to be dealt with in that conference so attend sec in order to meet the only industry experts mean a lot of certain people devices really well if you're interested in some of the future detectives coming down the pike in also did inform some of the tablets that working on this is a place to see them and this is the place to touch them and speak with people that not ever work alright so stay in touch with us we have

a booth upstairs which you can visit the most afternoon having to speak with you talk to you some of the successes developers have found with our stores maybe figure out how we can work with you and explain more about the rest of the ecosystem okay thank you