Hamburg Games Conference 2022: Moving Markets

The Hamburg Games Conference 2022, scheduled for March 2–3, 2022, was designed to address the evolving landscape of the global games industry under the theme "Moving Markets." The event aimed to provide strategic insights into how companies can maintain a competitive edge amidst rapid shifts in business models, emerging sales channels, and the accelerated digital transformation driven by the global pandemic.

The conference introduced a hybrid format for the first time, combining a digital platform for the inaugural day with an in-person experience at Hamburg’s Zeise Cinemas for the second day. The program featured a comprehensive agenda including keynotes, panel discussions, networking opportunities, and an expo. A dedicated track focused on games funding was also integrated into the schedule to support industry growth.

Organized by Gamecity Hamburg and GRAEF Rechtsanwälte, with production managed by Super Crowd Entertainment, the event catered to industry professionals through various ticket tiers. Early bird business tickets were priced at 119€, while basic access tickets were available for 25€. By facilitating a mix of digital and physical engagement, the conference sought to foster collaboration and knowledge sharing within the international games community, emphasizing the importance of innovation and adaptability in navigating future market trends.