Gen.G Partners With Idahoan Foods to Promote Idahoan Potato Shreds Brand

Key insights

4 slides

New collaboration

Gen.G has partnered with Idahoan Foods to promote a new snack product.

This collaboration focuses on brand activation and consumer engagement.

Key fact. Esports organization Gen.G has partnered with Idahoan Foods to promote the company's new snack product, Idahoan Potato Shreds.

Activation plan

The partnership features gamified brand activations at four major events.

Promotional activities will take place between September 2023 and April 2024. These events include PAX West, DreamHack Atlanta, PAX East, and C2E2.

Event schedule. The partnership features a 'gamified' brand activation at four major events: PAX West (Sept 1-4, 2023), DreamHack Atlanta (Dec 15-17, 2023), PAX East (March 21-24, 2024), and C2E2 (April 26-28…

Influencer engagement

Gen.G gaming creators will headline the activations.

Stanz and Raynday will host meet-and-greets and photo opportunities.

Like a celebrity chef hosting a cooking show, these creators will engage fans directly with the product and a related activity.

Creator roles. Gen.G gaming creators Stanz and Raynday will headline the activations, which include meet-and-greets, product sampling, and Nintendo Switch gameplay sessions of Overcooked.

1 / 4

Ask AI about this article

Summary

The international esports organization Gen.G has entered into a partnership with Idahoan Foods to promote the company’s new snack product, Idahoan Potato Shreds. While the financial terms of the agreement remain undisclosed, the collaboration focuses on brand activation and consumer engagement within the gaming community.

The promotional strategy centers on a series of interactive, gamified booths at major industry events across the United States. These activations, scheduled to take place between September 2023 and April 2024, include appearances at PAX West in Seattle, DreamHack Atlanta, PAX East in Boston, and C2E2 in Chicago. The booths will feature gaming creators Stanz and Raynday, who will host meet-and-greets, photo opportunities, and competitive matches of the game Overcooked on the Nintendo Switch. Attendees are offered product samples, gaming gear, and the chance to view exclusive content creation.

This partnership expands Gen.G’s existing portfolio of corporate sponsors, which includes brands such as LG, McDonald’s, Monster Energy, and Puma. By integrating Idahoan Potato Shreds into high-traffic gaming events, the collaboration aims to increase brand visibility among a younger, digitally native demographic through experiential marketing and influencer-led content.