Fortnite Pro Ceice Joins Outlaws Entertainment

Outlaws Entertainment, formerly known as Beasley Media Group, has officially signed professional Fortnite player Davis “Ceice” McClellan as its inaugural “creative athlete.” This strategic move signals a broader organizational pivot toward content creation following the company’s departure from the Overwatch League. While financial terms of the agreement remain undisclosed, the partnership leverages McClellan’s significant industry profile, which includes over $1.4 million in career prize earnings and a social media following exceeding one million users.

The organization intends to utilize McClellan’s multifaceted skill set, encompassing competitive play, streaming, and on-camera talent, to bolster its entertainment offerings. As part of this transition, Outlaws Entertainment has also secured a presenting partnership with Glytch, an esports stadium and entertainment company. Under this agreement, Glytch branding will be featured on player jerseys, and the two entities will collaborate on original content featuring McClellan and the organization’s existing talent roster, which includes Carlos Ivan, Tori, Majin, and SoDaisy.

This development reflects a shift in the business model for the organization, moving away from traditional league-based competition toward a content-focused strategy. McClellan is scheduled to debut under the Outlaws banner at the DreamHack Atlanta event. The partnership underscores a growing trend in the esports industry where organizations prioritize versatile creators who can bridge the gap between high-level competitive performance and audience engagement.