FinancialBandai Namco
Bandai Namco Group Fact Book 2019
1 Sept 201927 pages~63 min full read
Bandai Namco Holdings achieved consolidated net sales of ¥732.3 billion in fiscal 2019, representing an 8 percent year-over-year increase.
The company maintains a heavy reliance on the domestic market, with Japan accounting for approximately 81 percent of total sales.
The group maintains a strong financial profile with an operating profit of ¥340 billion and a return on equity between 13 and 14 percent.
The business strategy centers on an IP-driven model that leverages legacy franchises like Gundam, Pac-Man, Tekken, and Dragon Ball across toys, arcade, and digital media.
Digital and mobile expansion has become a core growth driver, evidenced by titles like Idolmaster, which reached four million downloads in its first week.
The company’s long-term commercial stability is supported by massive cumulative sales, including over 300 million Gundam model kits sold to date.
The 2005–2007 merger of Bandai and Namco enabled the group to consolidate its IP portfolio and coordinate acquisitions of partners such as TOEI and Sanrio.
The 2019 Fact Book presents a comprehensive overview of Bandai Namco Holdings’ financial health, strategic evolution, and market positioning, emphasizing the company’s transformation into an integrated entertainment conglomerate anchored by iconic intellectual property. Consolidated net sales reached ¥732.3 billion in fiscal 2019, an 8 percent increase over the previous year, while operating profit stood at ¥340 billion and return on equity hovered between 13 and 14 percent. Despite robust growth, the revenue mix remains heavily weighted toward the domestic market, with Japan accounting for roughly 81 percent of total sales and overseas operations contributing a modest share.
The narrative traces the group’s origins from Bandai’s post‑war toy manufacturing and Namco’s amusement‑ride and arcade ventures to their convergence in the 1990s, when both firms diversified into video games, publishing, and media. Landmark products such as Astro Boy, Gundam model kits, Pac‑Man, and Tekken established a foundation of enduring franchises. The 2005‑2007 merger created Bandai Namco Holdings, enabling coordinated acquisition of partners like TOEI and Sanrio, expansion of overseas subsidiaries, and the launch of cross‑media projects that leveraged the combined IP portfolio.
From the mid‑2010s onward, the group intensified IP‑driven growth through mobile and digital platforms, exemplified by titles such as *Idolmaster*—which achieved four million downloads within a week—and *Dragon Ball Xenoverse*. Cumulative sales milestones, including over 300 million Gundam model kits and tens of millions of units for Tamagotchi and Tales series, underscore the sustained commercial appeal of its core franchises. Collectively, these data points illustrate a strategic emphasis on leveraging legacy brands across multiple entertainment channels to sustain profitability and expand global reach while maintaining a dominant domestic presence.
