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Nippon Ichi Software
The Nippon Ichi Software 15th Interim Business Report for the fiscal year ending March 2008 outlines the company’s strategic focus on original content development and its performance across consumer, mobile, and amusement business segments. The company emphasizes a philosophy that treats games as commercial products designed to provide value to users, distributors, and stakeholders, rather than mere artistic works.
Financial results for the interim period ending September 30, 2007, reflect a period of transition and investment. The consumer software division, which remains the company’s primary revenue driver, reported sales of 833 million yen, largely flat compared to the previous year, while operating profit declined by 19.5% to 228 million yen. The mobile division saw a significant contraction in sales and profitability as the company consolidated its web portals into a new service, "Nippon1 GAMES." Conversely, the amusement division experienced substantial growth, with sales increasing by 469.8% to 61 million yen, despite recording an operating loss.
To ensure long-term growth, the company has adopted a "3x3" strategic framework, which focuses on diversifying operations across three business segments (consumer, mobile, and amusement), three core game genres (RPG, adventure, and action), and three geographic markets (Japan, North America, and Asia). Management is actively strengthening development capabilities by securing licensing agreements with platform holders such as Nintendo and Microsoft to expand its reach across both stationary and handheld consoles. The report concludes with a commitment to enhancing internal management, compliance, and research and development processes to better align with evolving customer needs and maintain a competitive edge in the global gaming industry.