Discovery is a challenge but one we can overcome says QuizTiz's Albert Marshall

hi my name is albert marshall i work for acoustics and we are a mobile quiz game company what have you come to book a game that connects to achieve and what are your aims for the conference all right of course there's general networking we're a new mobile crypto company so we've got usual challenges of user acquisition finding potential kind of technology partners who help with advertising and analytics and generally just picking up tips from our friends our competitors and potential suppliers what do you think these conferences are for indie i think they often as i said they offer the chance to talk to people going through the same battle with the same challenges you know different aspects of which that you meet you pick up um different options to meet suppliers from around the world i've met

people already from japan from west coast of america from france uh eastern europe and they've all got really individual and kind of like interesting insights with how you tackle different challenges what challenges do you face growing your business in curry climate and is getting your game discovered the biggest issue you know i'd say game discovery is right up there and that's that's the real real challenge and there's so many great games being made at the moment and there's so many people trying to enter that place there's i think there's a lot of really interesting ways in which you can get your game in front of people and you've got to sort as many people as possible and find out what's good for you and so the great thing here is being able to sit down with a an early build of our game and talk to people show people get some feedback and you know ask them what's work for them share a few battle stories and all that stuff's really helpful how easy do you find it engaging with the press and have you had a chance to meet any besides ourselves here today yeah the press is going to be an

interesting thing i mean the great thing about the games press is that they're all very passionate and they all attend quite a few talks where they actually talk to you about what you should do with games doing this how to make things easier accessible for them and i think that that can be a challenge but if you've got a game that you're passionate about and you're interested and that's got something that's a wider interest i think there are real ways to access the page press and hopefully i'll be finding a bit more about that um today and what are your targets for this year um i believe you said before that you've actually received some funding now so you you've sort of stepped up to the next level well we're trying to launch um two versions of our game in the spring is called quistix it's going to be a quiz game our challenge for that is to really go for a wide audience you know we love our games we've got video games coming out so we might be asking some of you to contribute through questions in the game but you know we really want to find out how do we reach you know against people who've got smartphones but don't

consider themselves gamers hopefully some of those answers are here um and we think that's going to be a challenge a lot on games companies is kind of get yourself discovered how can you mix traditional types of pr and marketing with the kind of analytics driven types of user acquisition i think there's different ways of doing it and i'm just trying to teach as many people to find out what they find for them so i think you know user acquisition going for that wider audience is i think it's going to be a real kind of challenge a lot of smartphone users out there not all of them are gamers and we think that their games are going to grow as a category but a leading category that's going to grow and we really need to work really hard at how we talk to everyone so that's that's the challenge for me okay so mentioning challenges there do you think there's anything that could be done at this conference or other conferences like this that aren't being done in any way that would help you to achieve those sames what i would really like to see is maybe getting people from outside the industry a bit more maybe one or two brands who are interested in

in digital games or are venturing into um other engineer partnerships with games so if you look at red bull for example they started doing kind of like video content and music partnerships and i think that's been happening more with games and i'd like to see people from outside the games industry maybe like marketing agencies maybe the music industry there's a lot of synergy there and i'd love to see some music people there and i'd like to see some more mainstream um pr and impressed people about what they think about the games industry you know how can we get better stories and interesting stories about games out there so you know that's something i'm really interested in okay thanks very much for your time thank you bishop wish you the best of luck in the future