Global Mobile Games in November: November 2025 Market Trends

The November 2025 snapshot of the global mobile gaming market highlights a continued dominance of established IPs and the rapid rise of new casual titles. In advertising spend, Nexon’s “MapleStory: Idle RPG” surged to the top of the charts in key Asian markets, driven by a pre‑launch campaign that deployed roughly 15,000 video creatives across iOS and Android. The campaign’s heavy reliance on short (under 30 seconds) square videos, with a balanced mix of English, Korean and Traditional Chinese copy, underscores the genre’s preference for visual storytelling that taps nostalgia while appealing to Gen Z. Meanwhile, Turkish developer Good Job Games’ match‑3 title “Match Villains” entered the top‑grossing list after securing a $60 million Series A round; its marketing strategy mirrors classic match‑3 survival tropes, using crisis‑driven video ads in vertical 720 × 1280 format and targeting markets such as Italy, the U.S., the U.K., Japan and Spain.

Revenue data from both App Store and Google Play reveal a sharp uptick for “Last War: Survival,” which generated $84 million in November, up 19.3% month‑over‑month, and “Pokémon TCG Pocket,” which doubled its revenue to $36 million. On Google Play, “Roblox” and “Gossip Harbor” posted modest growth of 5.1% and 14.9%, respectively, reflecting sustained monetization in the social‑gaming and female‑oriented segments. Download figures show a surge for puzzle titles: “Jigsolitaire” exceeded 3 million downloads, topping free charts in over 30 regions, while “Magic Sort!” approached a similar milestone. On Android, “Pizza Ready!” and the re‑branded “Free Fire MAX” captured 13 million and 10 million downloads, respectively.

The data set covers global markets across iOS and Android platforms for November 2025, drawing on SocialPeta’s aggregated ad‑creative counts, revenue reports, and download estimates. Methodologically, the analysis relies on deduplicated creative tallies (≈15 k for “MapleStory: Idle RPG,” ≈3.1 k for “Match Villains”) and month‑over‑month revenue percentages, providing a comprehensive view of advertising intensity, monetization performance, and user acquisition trends within the mobile gaming ecosystem.