eSports & Streaming·Updated Jun 25, 2026 by Newzoo
The research is based on a global dataset of over 75,000 consumers across 36 international markets, covering North America, Europe, Latin America, the Middle East, and the Asia-Pacific region.
Consumer spending is primarily driven by three factors: price sensitivity, the desire for exclusive content, and the need for social connectivity.
Gaming engagement is categorized into distinct personas, with 'Time Fillers' and 'Mainstream Gamers' identified as the most prevalent segments.
Player behavior analysis utilizes over 100 key performance indicators, including monthly active users (MAU), daily active users (DAU), and lifetime player value (LPV).
Engagement patterns in markets like Germany demonstrate that gaming video content and esports are significant activities that complement traditional gameplay.
Successful audience retention in the competitive entertainment market requires a strategy focused on nuanced audience segmentation and platform-specific engagement across PC, console, and mobile.
The research is based on a global dataset of over 75,000 consumers across 36 international markets, covering North America, Europe, Latin America, the Middle East, and the Asia-Pacific region.
Consumer spending is primarily driven by three factors: price sensitivity, the desire for exclusive content, and the need for social connectivity.
Gaming engagement is categorized into distinct personas, with 'Time Fillers' and 'Mainstream Gamers' identified as the most prevalent segments.
Player behavior analysis utilizes over 100 key performance indicators, including monthly active users (MAU), daily active users (DAU), and lifetime player value (LPV).
Engagement patterns in markets like Germany demonstrate that gaming video content and esports are significant activities that complement traditional gameplay.
Successful audience retention in the competitive entertainment market requires a strategy focused on nuanced audience segmentation and platform-specific engagement across PC, console, and mobile.