Bushiroad FY2022 Full-Year Financial Results Briefing Material

Bushiroad achieved record-breaking financial performance in fiscal year 2022, reporting net sales of ¥41.9 billion and a successful return to profitability with an operating profit of ¥3.39 billion. This growth trajectory accelerated significantly in the fourth quarter, where net sales reached ¥12,942 million and operating profit surged by 439 percent quarter-over-quarter. These results underscore the effectiveness of the company’s integrated business model, which leverages a diverse portfolio of trading card games, digital gaming, live entertainment, and professional sports to maximize IP value.

The trading card game segment served as the primary engine for this expansion, bolstered by a strategic shift toward international markets where overseas sales now account for 40.6 percent of the total. This global momentum is supported by disciplined fiscal management, evidenced by a 20.1 percent year-over-year reduction in advertising and promotion expenditures. The company’s ability to resume large-scale live events and integrate its sports properties, specifically New Japan Pro-Wrestling and STARDOM, further solidified its market position and contributed to the overall financial recovery.

Moving forward, the organization remains committed to its Global Mega Character Platform strategy, which aims to deepen international market penetration and increase TCG market share. By utilizing a one-stop media mix approach, the company continues to refine its identity as an IP developer capable of sustaining long-term growth across multiple entertainment verticals. Reflecting this stability and confidence in future performance, the company has initiated a dividend policy, providing a payout of ¥9 per share to its investors.