Bushiroad FY2025 Full-Year Financial Results Briefing Material

Key insights

7 takeaways

01
Bushiroad achieved record-high net sales of 56.2 billion yen for the full fiscal year 2025, with an operating profit of 4.87 billion yen.See it on page 42
02
The TCG unit remains the primary revenue driver, contributing 48.1% of total sales and showing strong performance from Cardfight!! Vanguard, Weiβ Schwarz, and the new hololive OFFICIAL CARD GAME.See it on page 15
03
The company is aggressively scaling its TCG business globally, launching the GODZILLA CARD GAME and hololive English edition in July 2025, with a medium-term goal to reach 500,000 players and a 50% overseas sales ratio.See it on page 16
04
Live entertainment performance reached record highs in FY25, supported by large-scale events like the MyGO!!!!! and Ave Mujica joint concert, with a strategic target to double paid live event attendance to 1.5 million people.See it on page 22
05
The contents unit underperformed expectations due to soft console game sales, leading to a decision to terminate all mobile game operations except for 'BanG Dream! Girls Band Party!' by the end of August 2025.See it on page 19
06
The sports unit, comprising New Japan Pro-Wrestling and STARDOM, achieved improved profitability following a restructuring phase, with STARDOM setting a record attendance of 7,503 at Yokohama Arena.See it on page 29
07
Bushiroad will implement a new organizational structure in FY26, consolidating business into five units—BI, Live Entertainment, MD, Media Content, and Sports—to improve operational efficiency.See it on page 51

Summary

Bushiroad achieved record-high financial performance for the 2025 fiscal year, reporting sales of 56.175 billion yen and an operating profit of 4.868 billion yen. This growth was primarily fueled by the Trading Card Game (TCG), Live Entertainment, and Merchandise units, which successfully offset weaker results in the Contents and Sports segments. Core intellectual properties, including Cardfight!! Vanguard, Weiβ Schwarz, and the BanG Dream! franchise, served as the primary engines for this expansion. While console game sales underperformed, the company is actively pivoting toward global markets with titles like HUNTER×HUNTER NEN×IMPACT and scaling its prize and figure businesses to diversify revenue streams.

Strategic priorities for the coming years center on long-term IP development and a robust "real experience" strategy designed to double paid live event attendance. To support these objectives, the company is restructuring into five specialized business units with a target of achieving 10 to 15 million yen in operating profit per employee. Furthermore, a significant 10 billion yen investment in animation is planned to solidify the company’s status as a comprehensive IP platform, with a goal of launching at least three major new IPs by 2030.

The company’s medium-term outlook is characterized by an aggressive international expansion strategy, aiming to increase the overseas sales ratio to 50% and double the total number of TCG players. Financial health remains a priority, evidenced by the announcement of a 2-for-1 stock split effective October 1, 2025, intended to improve liquidity and shareholder value. These initiatives, combined with the successful restructuring of the STARDOM sports unit and ongoing leadership transitions, position the organization to maintain its momentum across its global entertainment and gaming operations.