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PocketGamer.biz6 Aug 2015

Biz Daily: Angry Birds hits 20 million downloads

Key insights

6 takeaways

01
Angry Birds 2 reached 20 million downloads in its first week, a milestone that took the original title nine months to achieve.
02
Rovio is prioritizing the Chinese market through a strategic partnership with Kunlun to capture new player demographics.
03
Industry analysts are monitoring the game's energy mechanics and in-app purchase model to determine if they can effectively convert the massive user base into long-term revenue.
04
The game has secured the number 1 download spot in over 100 countries across the Americas, Europe, and China.
05
Despite high download volume, the game currently ranks at number 47 on global top-grossing charts.
06
The game's future success depends on its ability to maintain player engagement and climb global top-grossing rankings throughout 2015.

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Transcript

welcome back to another episode of this daily where once again we're talking about angry birds too now for any of you guys who've been following the game as it progresses should come of no surprise there's been a fair bit of interest in rovio sequels so that angry birds of 2009 the news today though is that that adds up to 20 million downloads that's 20 million downloads in its first week now we reported back on its first day and its first 12 hours it scooped a million downloads and then shortly after that we reported again that it had scored 10 million downloads and its last four days so it wouldn't be surprised if in five days time there's another statistic of how many downloads it's had its had a lot of interest and it's kind of because angry birds would be the iphone of the mobile gaming world you release the new products and everyone flocks to see what it is it's one of those mobile gaming titans that have

existed since the beginning of the app store but tevis latest figure in perspective it took the original angry birds game nine months to reach the same point of 20 million downloads not bad for an angry birds to that everyone was saying his rovio's last-ditch attempt to claw back a dying company now the interest in angry birds too isn't really a surprise like I said before it is one of those franchises that people are going to flock to to see what the next big innovation is what would be interesting in the next few weeks is more insights into user retention just how many players have carried on playing the uninstall rates obviously the figures that rodeo are unlikely to share very early on until they've been very carefully curated but it'll be interesting to see once they do what we do know is that angry birds tears topped the most downloaded charts in over 100 countries something the rovio has been pretty keen to highlight especially in its latest press release where it's chief commercial officer Alex lambic said that well Angry Birds choose off to

a great start around the world including in key markets like the Americas in Europe in China we are gaining a new foothold and seeing remarkable fruit from our wealth in partnership with Cumberland a new generation of Chinese gamers getting to know the angry feathered flock and we see a bright future together with Conan one of the Chinese game industry's largest and most important players so clearly like the rest of the move our gaming world raelia has a pretty keen eye set on the Asian market and I'll be interesting to see in the next couple of months how that pans out now here at Pocket Gamer we're going to be heaving a really close eye on the top grossing charts at the moment according to a panty rodeo and angry birds to sits at the number 47 spots now it'll be interesting to see in the next few weeks whether it rises or falls if it climbs up a few places it shows at that free-to-play model but row has been really heavily criticized for with a new energy mechanics and in-app purchases it'll show that that model is actually working and that players a warming to it and spending money in game or accepting the fact that they watch video ads they

get a reward from it if rovio does manage to move up that top grossing charts show so it's got a real money making machine on its hands and combined with these download figures if it carries on going up and up we could be seeing one of the top grossing games of 2015 stay tuned sprocket gamer over the next few weeks we will be carrying on bringing you coverage from Angry Birds as it happens and we'll see you guys on the next video

Summary

Angry Birds 2 has achieved significant market penetration, reaching 20 million downloads within its first week of release. This rapid adoption highlights the franchise's status as a mobile gaming titan, comparable to the iPhone in terms of brand recognition and consumer anticipation. The scale of this achievement is underscored by the fact that the original Angry Birds title required nine months to reach the same 20-million-download milestone. The sequel has successfully topped download charts in over 100 countries, signaling strong global interest across key markets in the Americas, Europe, and China.

The expansion into China represents a strategic priority for Rovio, facilitated by a partnership with Kunlun to engage a new generation of players in that region. While download volume remains high, the industry focus is shifting toward long-term user retention and the efficacy of the game's monetization strategy. Critics have expressed concerns regarding the implementation of energy mechanics and in-app purchases within the free-to-play model. However, the game’s performance on top-grossing charts will serve as the primary indicator of whether these mechanics are successfully driving revenue through direct purchases or rewarded video advertisements.

Currently, the title holds the number 47 spot on global top-grossing charts. Future analysis will monitor whether the game climbs these rankings, which would validate the current free-to-play approach and potentially position the title as one of the most profitable games of 2015. While initial download figures are robust, the long-term viability of the franchise depends on the company's ability to maintain player engagement and convert the massive initial user base into consistent revenue streams.