[Music] to be able to essentially autogenerate content you know uh new quests new new maps new characters narrative all of that stuff you know that's where actually the vast majority of the cost of a game comes in is is is kind of scaling horizontally at the end of the day and so for me I think we're at a really interesting time in the industry just because a lot of these tools people are building these tools to to make it easier so instead of having to build it in-house from scratch within a company you know there's a number of startups that are building these tools um to make it easier for for games to be able to scale horizontally and to be able to ship content in a much more not just cost-efficient manner but speed is actually incredibly important because you know New World eventually shipped new content but it was like 6 months later and everyone had already quit the game because there was nothing to do and so if you if you don't you know I I think that there's a world in our not too distant future where
you're not going to have that problem um anymore because you can leverage gen to do a lot of it um and I think that to me is is pretty exciting um both as a player and as someone that works in the industry
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