Appsfire CEO Ouriel Ohayon tells us about why he's… (2013)

Key insights

5 takeaways

01
Appsfire prioritizes the iOS ecosystem over Android because of significantly higher monetization potential, which enables developers to reinvest more aggressively in user acquisition.
02
The platform has surpassed 10 million downloads and functions as a marketing channel that drives distribution by highlighting one curated application per day.
03
The company maintains a lean team of 20 employees, necessitating a strategic focus on the most profitable market segments to ensure sustainable growth.
04
The United States is the company's primary market, followed by strong performance in Western Europe and emerging growth in Brazil, Mexico, and Colombia.
05
Asian markets, including Japan, Korea, China, Taiwan, and Indonesia, show superior conversion rates and higher user receptivity to advertising compared to other global regions.

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Transcript

okay mobile Congress is still going on few hours left so making the most of it and here with with with appsfire so there you want to uh introduce yourself and tell us what appsfire get up to so I'm Orel I'm the co-founder of appsfire um for those who don't know appsfire yet uh abire is a an app Discovery and promotion service so it's a it's a a beautiful IOS app oh well it's not here but that far and uh it's been downloaded 10 million times um growing pretty fast especially in southern Europe right now okay and uh basically what we do is we recommend application to our users every day okay um and once a day we uh work with developers and we highlight uh one uh one application okay so we help with the distribution and we accelerate the growth okay and you're just on iOS that's you're focusing on actually no we are we are on Android but we're focusing on iOS because that's the ecosystem to be in why is that then it's because developers well you know I don't think it's a secret but uh developers make more money on iOS by far so they more to

reinvest in marketing on the platform versus on Andro on Android you have massive distribution you know which outpaces of course iOS but there is very little number of users that are willing to pay and therefore for developers that make money and therefore for developers that will reinvest on marketing so because we're a small company only 20 employees we are focusing where it matters today go and where are you seeing the big Market uh the big countries are obviously the US this is where we are the biggest um but also West Europe Latin America is growing pretty fast on iOS curiously uh Brazil Mexico uh Colombia we we've seen actually a lot of developers coming from there okay uh that's interesting and uh you know Asia is growing like fire you know Japan we pick that name you know by chance um but you know Korea obviously Japan obviously China Taiwan Indonesia and and the great thing there is that users are extremely receptive to advertising they they are converting way better than the other region so it's you

know it's growing basically everywhere I'm sure on the moon it's growing somewhere great thanks for your time

Summary

Appsfire functions as an application discovery and promotion service designed to accelerate growth for mobile developers through daily curated recommendations. With a user base exceeding 10 million downloads, the platform operates as a marketing channel that highlights one application per day to drive distribution. While the company maintains a presence on both iOS and Android, it prioritizes the iOS ecosystem due to the significantly higher monetization potential for developers. This revenue disparity allows developers to reinvest more aggressively in marketing efforts on Apple’s platform compared to the Android ecosystem, which, despite offering massive distribution, suffers from lower user willingness to pay.

The company currently employs a team of 20, necessitating a strategic focus on the most profitable market segments. The United States remains the primary market, followed by strong performance in Western Europe and rapidly emerging growth in Latin American countries, specifically Brazil, Mexico, and Colombia. Furthermore, the Asian market—including Japan, Korea, China, Taiwan, and Indonesia—is identified as a high-growth region. Users in these Asian territories demonstrate a notably higher receptivity to advertising and superior conversion rates compared to other global regions.

By concentrating resources on iOS, the service aims to maximize its impact within an ecosystem where developers are financially incentivized to prioritize user acquisition. The global expansion of the platform reflects a broader trend of increasing mobile engagement across diverse geographic regions, with the company leveraging these regional differences in monetization and user behavior to refine its distribution strategies. The focus remains on connecting developers with high-value users in markets where marketing investment yields the most sustainable growth.