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Create free accountthe 2022 steam year in review a look back at what games sold well in 2022 and what new trends could be coming out in 2023 join me this Wednesday January 25th at these times it's all the same time it's just time zones and I will be going through the games of 2022. we're going to look at what was popular last year I only wrote One blog post that talked about this one game that sold well and I said I think there's an opportunity here for some people to make some real money if you make a game like this guess what last year some developers did and they made millions of dollars so I'm not going to stop at one game for 2023 I'm gonna look at all the games of 2022 to see what would be the next thing that you should be doing for 2023 maybe there's another vampire survivors lying out there you'll find out at this talk this Wednesday you'll see it now how did we find this well let's take a look here if I look at the chart for 2022 this is
all the games it released in 2022 the median Revenue was amazingly 632 dollars but guess what there were very very thin thin sliver of games that made 300 000 of War much more and this is where you want to be we're gonna look at the games that made it in this thin sliver and why do I stop at 300 000 what's so magic about that well in my experience once you reach that level steam starts paying attention they put you in the discovery queue they put you in this giant Banner featured and recommended they give you those special offers that you can opt in to trust me you want to get into the 300 000 or more club and we're gonna look at it now the reason this is so magic even though the number of games have gone up this is the blue bars of the number of games released every year on Steam starting all the way back in 2016 all the way to 2023 well 2022. guess what the number of games that have
reached that magic 300 000 has actually stayed pretty steady they don't go much further than that I'm saying 550 570 somewhere about that game every year reach that magic 300 000 or more [Music] some Indies have done it 473 Indies did it in 2022 these guys made it and they're regular guys I've talked to these guys they're normal they're pretty normal guys it can be done I know it I believe in you but we're gonna look at it we're gonna figure out what it is so what I did was I looked at all the games that reach this level and I just looked at their steam pages I played some of them I made spreadsheets I love spreadsheets I highlighted them in special colors we're gonna go through this I'm not gonna go through every game but I'm gonna look through at the trends that I saw we're gonna look at what kind
of things are kind of happening out there what you could replicate what might actually work I made cool charts that look like this it doesn't make any sense right now but you will understand what this chart means and I will show you things that make sense some things that we already know we know this game did well I'm not going to talk too much about this game but there's other games that secretly made millions of dollars and you probably haven't heard of these These are small games that don't get pressed but people love them on Steam and just Word of Mouth they secretly make millions and we're going to talk about these games we're going to talk about these weird games free art games how fish is made you might learn how fish is made or you might learn about this game it's just cool we're gonna look at these weird Trends too special UI games neat Trends neat ways that you could bring your narrative forward that aren't the typical ways you don't have to make an open world to make a great story happen
we can look at this cool cool cute cat game we'll talk about this we'll talk about this in a lot of other things like some of these spicy games don't worry folks this is a safe for work show you could show it in your boss you could show this whole talk in the break room but we're still going to address some of the issues here we're gonna address what's actually selling and we gotta be honest with selling but it will be safe work definitely that's not a maybe this is a definite all right you're gonna get ideas of what kind of games you're gonna make you're gonna get ideas of hey I've been grinding for five years on this game and it's going nowhere I need a break we're going to talk about games that you can take a break on release it fast the steam audience wants it so you're gonna give it to them we're going to talk about where games are going to be going and you might just learn a little bit about yourself so when you sign up for this class this online lecture it's a 30 minute lecture with q a but in addition you're going to
get spreadsheets you're going to get slides of the talk you're gonna get the data I use to look at this you're going to get a list of the magic 473 games that made it you're gonna get a recording that you can watch at any time just in case you're not in the magic time zones when I'm doing this live talk you will get the pre-recorded video of it so you can watch it and Rewind it and slow down and take notes and re-watch it again and again you're gonna get all that but January 25th is the live talk be there live here are the times it's all the same time but to get signed up you have to go to game marketing ideas.com you sign up for this special promotion I'm giving you 50 off you just have to use this coupon code 2022 Y review where I'm going to be doing this so you sign up and then you can sign in right there once you do it I'll give you the link and all the information of how to sign up for the
live lecture and even if you miss it that recording and all the spreadsheets slides all that data I've talked about it'll be right here in gamemarketing ideas.com so you gotta be a member to do it good luck out there hope to see you live it's gonna be a barrel of fun
The analysis of the 2022 Steam marketplace focuses on identifying successful development trends and actionable strategies for independent game creators. The primary objective is to demystify the factors that allow specific titles to achieve commercial success in an increasingly crowded digital storefront. By examining the performance of games released throughout 2022, the research aims to provide developers with a roadmap for creating projects that resonate with current audience demands and market gaps.
Data indicates that while the median revenue for a game released on Steam in 2022 was approximately $632, a consistent cohort of roughly 550 to 570 titles—including 473 independent games—surpassed the $300,000 revenue threshold. This specific financial milestone is identified as a critical tipping point, as it triggers increased visibility through Steam’s discovery queues, featured banners, and promotional opportunities. Despite the rising volume of total game releases since 2016, the number of titles reaching this high-revenue tier has remained remarkably stable, suggesting that success is driven by specific market alignment rather than sheer volume.
Methodologically, the findings are derived from a comprehensive review of Steam pages, performance metrics, and qualitative analysis of top-performing titles. The research highlights that success is not limited to high-budget, open-world projects; rather, it often stems from niche genres, unique user interface designs, and innovative narrative delivery methods. By analyzing these "secret" hits that achieve millions in revenue through word-of-mouth and targeted appeal, the analysis encourages developers to pivot toward faster, more focused production cycles. Ultimately, the goal is to equip developers with the data-driven insights necessary to replicate these successful patterns and improve their commercial viability in the coming year.
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