Modern Responsibility Report 2009

Modern Times Group (MTG) maintains a comprehensive commitment to integrating corporate responsibility into its broadcasting and entertainment operations across 31 countries. The primary objective of its 2009 strategic framework is to ensure sustainable business growth through rigorous governance, ethical conduct, and social accountability. By formalizing environmental policies and establishing a structured oversight committee, the company seeks to balance its commercial objectives with its impact on society and the environment, even amidst the challenging economic climate of the late 2000s.

Operational performance is anchored by a robust governance model that emphasizes transparency, fair competition, and strict adherence to a global code of conduct. Key initiatives include the implementation of a whistleblower policy, mandatory compliance training, and the protection of minors through regulated content and parental controls. The company’s focus on human capital is evidenced by the MTG Academy, which provided training to 81 percent of permanent staff, and a diverse workforce spanning 38 nationalities. These efforts are supported by internal audits and key performance indicators designed to enhance the measurability of ethical and social initiatives.

Environmental stewardship remains a central pillar of the company’s strategy, with carbon footprint audits now covering operations in 19 countries. In 2009, the organization recorded a total climate impact of approximately 13,000 tons of CO2e, prompting investments in energy-efficient infrastructure and reduced travel requirements. Beyond internal reductions, the company leverages its media platforms to drive social change, notably through the "Playing for Change" initiative and the donation of airtime to support environmental and social causes. By aligning its broadcasting reach with philanthropic goals, the company reinforces its position as a responsible stakeholder in the global media landscape.