BUSINESS RESPONSIBILITY RESPONSIBILITY RESPONSIBILITY TO THE COMMUNITY BROADCAST AND MARKETING RESPONSIBILITY MODERN RESPONSIBILITY

Modern Times Group MTG AB Modern Responsibility Report 2009 CEO Message The last year has seen a fundamental stress test of all businesses, as the world has been gripped by a far reaching financial crisis and a wider economic recession with the most dramatic advertising market declines in living memory. We are emerging from this perfect storm in good shape with higher viewing and market shares in virtually all of our markets. This sits within the context of our Modern Responsibility framework, which President & CEO defines our corporate personality and Hans-Holger Albrecht how we do business and interact with our stakeholders. We first introduced Modern Responsibility in 2004 as our Corporate Responsibility programme, and we have worked on making it a fully integrated part of our business ever since. This has embraced multiple local, regional and central initiatives, as well as enhanced transparency levels and more and more efficient reporting. Modern Responsibility not only defines who and what we are, but also what we have the potential to become. We produced our first Modern Responsibility Report for 2008. This is our second report and we hope you will get a better understanding of what we do to conduct our business responsibly, to broadcast and market responsibly, to act responsibly towards our colleagues and to act responsibly towards the community.

our first Modern Responsibility Report for 2008. This is our second report and we hope you will get a better understanding of what we do to conduct our business responsibly, to broadcast and market responsibly, to act responsibly towards our colleagues and to act responsibly towards the community. Over the past year, we have established Modern Responsibility tasked committees in each of our countries of operation. We have made our Code of Conduct, our Environmental Policy, our Whistleblowers Policy and our Supplier Principles publicly available through the improved Modern Responsibility section on www.mtg.se. We have also joined Swedish BLICC (Business Leaders Initiative on Climate Change). We share the belief that active climate work creates new business efficient opportunities and reduced costs, more customers and happy employees. But if you don‟t measure your environmental impact, you can‟t change and improve the way you operate your business. In 2008, we initiated an audit of the carbon footprint of our operations in Scandinavia and in the United Kingdom, where the head office for the broadcasting operations is located. In 2009 we made an audit in all countries where we have offices, the Nordics, Central and Eastern Europe and Ghana. For the extensive audit of our carbon footprint we appointed Tricorona Climate Partner as partners.

Modern Times Group MTG AB Modern Responsibility Report 2009 We are one of the companies behind the Playing for Change incubator, which is challenging and supporting social entrepreneurs to create businesses that stimulate and promote children‟s and young peoples‟ right to play as a key aspect of personal development. We are aiming to continue to enhance our Modern Responsibility reporting in the years to come, we are fully aware that we have a lot more to do. Still we are proud of the progress we are making. Media is a people business – run by people for people, so thank you to MTG‟s owners, customers, employees, business partners and suppliers for your contribution to the ongoing development and success of the Group. Hans-Holger Albrecht President & CEO Modern Times Group Highlights Radio ISO 14001 certificate completed Carbon footprint measured for all countries where we have offices Enhanced partnership with WWF Improved the Modern Responsibility section on our website Published our key policies online Partnership with BLICC in Sweden Playing for Change – challenging and supporting social entrepreneurs About this report

tprint measured for all countries where we have offices Enhanced partnership with WWF Improved the Modern Responsibility section on our website Published our key policies online Partnership with BLICC in Sweden Playing for Change – challenging and supporting social entrepreneurs About this report We presented our first ever Modern Responsibility Report for 2008. It was a lot more comprehensive than anything we previously presented regarding our sustainability. The Modern Responsibility Report 2009 is enhanced and has more details on how we do our business in a responsible way, Our Modern Responsibility. The annual Modern Responsibility report summarises our corporate responsibility progresses and developments on a calendar year basis. Included in the reporting scope are our pay-TV, free-TV, radio, internet retailing and TV production companies in the following countries: Sweden, Norway, Denmark, Finland, Estonia, Latvia, Lithuania, Russia, Hungary, the Czech Republic, Bulgaria, Slovenia, Ukraine, Poland, Slovakia and Ghana. However, we have decided to exclude the countries where we only operate third-party pay-TV channels, because we do not have any physical presence in them. These

Modern Times Group MTG AB Modern Responsibility Report 2009 countries are the following: Macedonia, Romania, Belarus, Moldova, Georgia, Kazakhstan, Armenia, Kyrgyzstan, Uzbekistan, Azerbaijan, Serbia, Croatia, Montenegro, Bosnia and Herzegovina and the USA. A significant improvement in the 2009 report in comparison to the previous year is the expansion of the climate impact reporting. We started the reporting in the Nordic countries and the UK in 2008 and have now expanded it to 19 countries in 2009. Would you like to know more? You can follow our Modern Responsibility progress and current activities directly on www.mtg.se. Here you can find information about our policies such as our Code of Conduct, Environmental Policy, and Supplier Principles as well as the Public Disclosure (“Whistleblowers”) Policy. Most interestingly you can follow the progress of our initiatives and activities, such as Playing for Change and our co-operation with WWF. We welcome your input. Please feel free to send your feedback about this report or any other topic to MTG: [email protected] This is MTG Modern Times Group is a leading international entertainment broadcasting group with the largest geographical broadcast footprint in Europe.