SPIRAL
Company
2 documents in the library are about SPIRAL, from writers such as AdChampagne, SocialPeta and University of Sydney. Each has a summary and key insights with the page they come from.
Connections
Each row is a game or company named alongside SPIRAL, each column a document, oldest first. A mark means that document names it. Select a row to see those documents.
Documents about SPIRAL
Procedural Feminism Through Game Design: Towards an Analytical Framework for Situating Games as Feminist Artefacts
The SPIRAL framework serves as a novel analytical tool designed to evaluate digital games as feminist artifacts, moving beyond simple representational analysis to examine how game mechanics and systems encode ideological values.
- The SPIRAL framework is introduced as an analytical tool to evaluate how digital games function as feminist artefacts by tracing how values are embedded within design systems.
- The framework extends the traditional MDA (Mechanics, Dynamics, Aesthetics) model by incorporating feminist ethics, affect theory, and decolonial epistemologies to assess the ethical depth of game systems.
- The analysis emphasizes that visibility and representation alone do not guarantee equity, warning that such approaches can often slide into tokenism or reinforce normative assumptions.
2026 Global Mobile App Marketing Trends White Paper
The 2026 Global Mobile App Marketing Trends White Paper analyzes the fundamental shifts in the global mobile app market during 2025, moving from traffic-driven growth to value-led operations, technology-enabled optimization, and deep localization.
- The mobile app market has shifted from volume-based growth to a quality-focused model, evidenced by a 16.7% YoY decline in active advertisers alongside a 73.3% surge in creatives per advertiser.
- Global user acquisition spend grew 13% YoY to $78 billion, with the increase driven almost exclusively by iOS advertising.
- Video remains the dominant advertising format, accounting for approximately 70% of social media inventory, while static and playable ads are relegated to testing and engagement signaling.