Plato
Company
Documents about Plato
PocketGamer.biz17 min
The ethical hacker’s guide to winning with Gen Z
The ethical hacker’s guide to winning with Gen Z focuses on effective strategies for driving app downloads among younger demographics by adopting their cultural language and communication habits.
- Adopting Gen Z cultural language and meme-based content can drastically reduce cost-per-install (CPI), as seen with Ouevo, which lowered its CPI from $4.00 to $0.50 by repurposing a viral meme.
- Integrating brands into existing cultural conversations rather than using traditional, self-promotional advertising improves user acquisition efficiency and engagement.
- Prioritizing emotional connection and social experience over technical gameplay features is a core driver for scaling user bases, as demonstrated by Plato growing from 20,000 to 200,000 daily active users in six months.
PocketGamer.bizMar 2019
PocketGamer.biz20 min
5 secret hacks to winning on Snapchat!
The primary objective of this presentation is to provide mobile app developers and marketers with actionable strategies for driving app downloads and user engagement on Snapchat.
- Successful Snapchat campaigns for the 17-to-21-year-old demographic must prioritize interactivity, cultural integration, and emotional connections rather than repurposing traditional, polished advertisements.
- Brands should design ads that invite active user participation, such as screenshotting or engaging in back-and-forth dialogue, to avoid the high skip rates associated with static messaging.
- Integrating advertisements into existing cultural moments and memes allows brands to appear as native content, reducing the perception of ads as intrusive interruptions.
PocketGamer.bizMar 2018