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Beyond Almedia’s Freecash Ban: What’s up, REWARDED UA?

The rewarded user acquisition sector is currently navigating a critical period of transition following the removal of major platforms like Freecash from the Apple and Google app stores.

• Apple and Google removed the rewarded UA platform Freecash from their app stores due to concerns over misleading advertising practices and sensitive data handling.
• The rewarded UA model is shifting from simple 'install and delete' mechanics to a focus on long-term engagement, play, and monetization.
• Advertisers in the rewarded space often face challenges with profitability, as some top-tier games like Monopoly Go may pay $15–$25 per user, making it difficult to recoup costs within a one-year window.