Kongregate

MTG Game Makers Day 2022

MTG has successfully transitioned into a pure-play mobile gaming group, shifting from a diversified holding company to an integrated acceleration platform.

• MTG has completed its transition into a pure-play mobile gaming group, operating as an integrated platform rather than a diversified holding company.
• The 'Flow Platform' serves as the central ecosystem for sharing data, marketing technology, and monetization tools across all portfolio studios to drive growth above market averages.
• PlaySimple drives revenue through a proprietary ad-tech stack focused on word games, while InnoGames utilizes AI-driven CRM and LiveOps to maintain long-term player retention.