Glu Mobile
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Article
3 Reasons Why Kim Kardashian: Hollywood Has Exploded
The rapid commercial success of the mobile game Kim Kardashian: Hollywood, released by Glu Mobile in June 2014, serves as a case study for the power of celebrity-driven user acquisition in the mobile gaming industry.
- Kim Kardashian: Hollywood achieved a Top 10 grossing position on the US App Store within days of its June 25, 2014, release, outperforming established titles like Hay Day and Farm Heroes Saga.
- Analysts at Cowen & Co. project the game could generate $200 million in annual revenue, a figure not captured in Glu Mobile's initial 2014 guidance of $161.5 million.
- Glu Mobile's stock price rose more than 58% following the game's launch, reaching a 52-week high of $6 per share on July 11, 2014.
Mobile Dev MemoJul 2014
Article
Public Markets Punished Glu Mobile's Revenue Concentration in Q3
The public markets reacted negatively to Glu Mobile’s Q3 2013 earnings, resulting in a 14% decline in share price despite the company exceeding revenue guidance.
- Glu Mobile's stock price dropped nearly 14% in the two days following its Q3 2013 earnings call, despite reporting better-than-expected revenue of $21.3 million.
- The market reaction was driven by high revenue concentration, as the new title 'Deer Hunter 2014' accounted for 12% of total smartphone revenue in just 14 days of availability.
- Following its September 17, 2013 launch, 'Deer Hunter 2014' effectively doubled Glu's daily smartphone revenue for the remainder of the quarter.
Mobile Dev MemoNov 2013