GameOn

Increasing retention with live game services on Amazon Web Services

This presentation outlines strategies for game developers to improve player retention and engagement through the implementation of LiveOps services.

• Offloading non-differentiated backend infrastructure to managed cloud services allows development teams to prioritize the creation of social and competitive player experiences.
• Server-side management of game variables, such as weapon power and pricing, enables real-time A/B testing and segmentation without requiring client-side updates.
• Retention is driven by engineering 'peak and trough' moments, such as milestone achievements and status rewards, to create memorable player experiences.