Mobile Games

Cover of State of Gaming & Influencer Marketing 2025

InvestGame

Report

State of Gaming & Influencer Marketing 2025

The global gaming industry is currently navigating a transition from a period of stagnation between 2022 and 2024 toward a more resilient, diversified future. While early-stage venture capital has receded from its 2021 peak, the sector is stabilizing through increased merger and acquisition activity and a projected expansion of the global player base to nearly 4 billion by 2027. Mobile gaming remains the primary revenue driver, accounting for 55 percent of market growth and generating $80.9 billion in 2024, even as download volumes face slight contraction. Concurrently, the PC and console markets are evolving, with software revenues increasingly reliant on subscription models and add-on content rather than traditional full-game sales. The influencer marketing landscape is undergoing a parallel transformation, projected to reach a valuation of $32.55 billion by 2025. Brands are moving away from broad, reach-based promotional tactics toward long-term, narrative-driven partnerships that prioritize authentic community engagement. This shift is supported by the rise of nano-influencers, who currently command engagement rates exceeding 10 percent on platforms like TikTok, and the integration of advanced AI tools for campaign management and data-driven targeting. The emergence of new streaming platforms, such as the rapid growth of Kick and the regional expansion of Chzzk, further underscores the need for multi-channel strategies. Ultimately, the industry is defined by a strategic pivot toward cross-platform experiences and creative excellence. Success in this environment requires a balanced approach that leverages both established platforms like Steam and emerging social channels to foster lasting player loyalty. As studios and brands move toward more targeted, value-driven content, the integration of generative AI and the professionalization of the creator economy will remain central to sustaining growth and navigating the complexities of a global, multi-device gaming ecosystem.

Mobile Games

Global Gaming Report 2025

Gaming Trendz to Watch in 2025 and Beyond: Comprehensive Player Support Strategies

State of Gaming & Influencer Marketing 2025

The Xsolla Report: State of Play – Q1 2025

Q3 2015 Data Digest

The State of Card Battler Mobile Games 2021: An Analysis of the Card Battler Sub-Genre

Digital Market Index: Q1 2025

State of Mobile 2022: Germany

An Analysis of Download Sources on Apple's App Store 2021

U.S. Video Game Industry: Technological Advancements and Privacy Issues

Mobile Gaming Benchmarks Report: H1 2019

2021 Global Mobile Gaming White Paper