Mobile Games
The mobile market by genre, from hypercasual and puzzle to midcore and idle.
531 documents
Newzoo · 2015
ReportCasual Games Sector Report 2015: World's Top Games Markets
The 2015 Casual Games Sector Report provides a comprehensive analysis of the global games market, focusing on the shifting dominance between the United States and China. The primary thesis identifies China as the world’s largest games market as of 2015, projecting that the combined revenue of China and the US will account for 50% of the global market by 2018. While the US market remains significant, characterized by a strong console presence and a 3.1% compound annual growth rate, China’s rapid expansion is driven by massive mobile adoption and a dominant PC/MMO sector. Key findings indicate that China’s games market reached $22.2 billion in 2015, a 23% year-on-year increase, with mobile segments—specifically smartphone games—experiencing 50% growth. In contrast, the US market generated $22.0 billion in 2015, with 45% of revenue derived from TV, console, and VR platforms. Data highlights a distinct difference in consumer behavior: US mobile gamers show a higher propensity for "big spending" (4.8%) compared to Chinese counterparts (2.6%). Furthermore, genre preferences diverge significantly; social casino games represent 25.4% of top-grossing iOS revenues in the US, whereas such titles are largely restricted in China, where RPGs dominate the market. The analysis utilizes data from the 2015 Global Games Market Report, incorporating revenue projections, demographic breakdowns, and platform-specific performance metrics. The scope covers global industry trends with an emphasis on the US and China, spanning the period from 2012 to 2018. The findings conclude that while Western developers face challenges entering the Chinese ecosystem due to local publisher dominance, opportunities exist through strategic investments and cross-platform adaptations of successful titles.
Newzoo · 2012
ReportThe UK Games Market: 2012 Summary Report
The 2012 UK Games Market report provides a comprehensive analysis of the gaming landscape in the United Kingdom, focusing on player demographics, platform usage, and evolving business models. The primary objective is to offer strategic insights into market growth by synthesizing consumer, transactional, and financial data. The analysis highlights a robust gaming environment, identifying 33.6 million active gamers in the UK—a 9% year-on-year increase—with 64% of these individuals engaging in paid gaming activities. The research utilizes a proprietary Screen Segmentation Model to categorize gaming behavior across four primary screens: computer, console, personal, and floating (mobile) devices. Findings indicate that while console and PC gaming remain dominant, accounting for 43% of total daily game time, mobile and social gaming are significant drivers of industry expansion. The data reveals that the average UK gamer utilizes 3.9 different platforms, reflecting a highly fragmented and multi-platform consumption habit. Furthermore, the report emphasizes that the industry is shifting toward "games as a service," where free-to-play models necessitate a delicate balance between consumer value and corporate profitability. Methodologically, the findings are derived from Newzoo’s extensive consumer research, which cross-analyzes over 200 variables across 12 countries. The scope of the report covers the UK market specifically, with comparative benchmarks against broader European and US trends. By tracking key growth indicators—including player counts, time spent, paying users, and total revenue—the analysis concludes that success in the modern market requires publishers to adapt to cross-screen accessibility and implement sophisticated, service-oriented business models to maintain long-term profitability.
Dutch Games Association · 2012
Report