Twitch
Twitch is a livestreaming service for gaming, entertainment, sports, music and other content. It publishes articles aimed at brands, such as one on the business outcomes of advertising in gaming.
Documents
How Gaming Is Delivering Real Business Outcomes for Brands
The presentation demonstrates that gaming has become a strategic channel for brands seeking measurable marketing impact.
- Gaming has transitioned into a performance-marketing channel capable of tracking the full funnel from initial brand awareness to final conversion.
- Overwolf serves as a major advertising hub, reaching over 113 million monthly gamers and ranking as the second-largest U.S. gaming property according to Comscore.
- Global brands including Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, and KFC are actively utilizing gaming platforms to achieve measurable business outcomes.
Reports about Twitch
564 documents by other writers name Twitch in the title or summary.
Plus: Resident Evil Looms Large, Twitch Trends Galore
Analysis of global gaming trends for late April and early May 2021 reveals significant momentum for major franchises and breakout indie titles across Steam, Nintendo Switch, and Twitch.
- Resident Evil Village is positioned as a major commercial success, supported by over 60,000 Steam followers and an estimated 500,000 to 700,000 wishlists.
- NieR Replicant recovered from initial technical criticism to reach an estimated one million units sold on Steam, demonstrating the resilience of high-profile titles.
- The Naraka Bladepoint Steam beta achieved significant engagement, peaking at over 120,000 concurrent users.
NieR Replicant Rules Next Week's Steam Hype!
NieR Replicant ver.1.22474487139 is positioned to dominate the Steam market for the week of April 19, 2021.
- NieR Replicant ver.1.22474487139 is set to dominate the Steam market for the week of April 19, 2021, with over 64,000 followers and an estimated wishlist count exceeding 500,000.
- The release window for the week of April 19, 2021, is exceptionally quiet, featuring only one game exceeding the 500 Steam Hype point threshold compared to eight games the previous week.
- Cozy Grove has demonstrated significant third-party momentum on the Nintendo Switch, climbing from 89th to 20th in the UK eShop rankings within a single week.
Data Dive: Anatomy of a Steam Game Launch
The launch of the winemaking simulator Hundred Days serves as a primary case study for analyzing the relationship between pre-release marketing and initial sales performance on Steam.
- Steam discovery algorithms are highly sensitive to user sentiment, as evidenced by a drop from 2.5 million to 300,000 page views when the game's rating shifted from Mostly Positive to Mixed.
- A wishlist-to-sales conversion rate of 16% during the first week of launch aligns with current industry medians for indie titles.
- The winemaking simulator Hundred Days achieved 60,000 wishlists by launch, with the final 10,000 acquired in just six days after reaching the Popular Upcoming chart.
How Did Rust Make $1 Million in Steam Revenue in a Day - Twice?
The multiplayer survival game Rust achieved a significant commercial milestone in early 2021, generating over $1 million in daily Steam revenue on two separate occasions, years after its initial 2013 launch.
- Rust generated over $1 million in daily Steam revenue on two separate occasions in early 2021, despite having originally launched in 2013.
- The revenue surge was primarily driven by the OfflineTV collective, which hosted a private, streamer-focused server that turned the game into a hub for social interaction and high-profile drama.
- Collaborative, influencer-led environments—often called digital hype houses—can effectively revitalize older titles by shifting the focus from traditional mechanics to player-driven storytelling.
Video Game Streaming Trends Report: 2021 Yearly Report
The report establishes that video-game streaming has solidified its position as a core element of global pop culture, with 21% year-over-year growth in watch time during 2021—an increase that, while lower than the 81% surge seen in 2020, still reflects a substantial expansion of audiences worldwide.
- Video game streaming grew 21% in 2021, with Twitch leading the market at 6 billion hours watched and a 31.4% year-over-year increase.
- Facebook Gaming experienced significant momentum with a 59% year-over-year rise, while YouTube Gaming saw a 15% decline in live-stream hours despite growth in its VOD ecosystem.
- Mobile titles including Garena Free Fire, PUBG Mobile, and Valorant accounted for 32% of total viewership, totaling over 5.6 billion hours watched.
Gaming Spotlight 2021 Review
Mobile gaming has solidified its position as the primary driver of global digital games consumption, with spending projected to extend its lead to 3.1 times that of home consoles in 2021.
- Mobile gaming is the dominant market force, with 2021 spending projected to be 3.1 times higher than that of home consoles.
- Global game downloads reached over 1 billion per week in Q1 2021, a 30% increase over pre-pandemic levels, while weekly spending grew 40% to $1.7 billion.
- Cross-platform functionality is a critical success factor, as evidenced by the performance of titles like Roblox and Genshin Impact that prioritize cross-play and cross-save features.
Gaming Spotlight 2021: The Year in Review
Mobile gaming has solidified its position as the primary driver of digital games consumption, with global spending projected to extend its lead to 2.9 times that of PC/Mac and 3.1 times that of home consoles in 2021.
- Mobile gaming is the dominant market force, with 2021 spending projected to reach 2.9 times that of PC/Mac and 3.1 times that of home consoles.
- Pandemic-driven engagement peaked in Q1 2021 with over 1 billion weekly game downloads, a 30% increase over pre-pandemic levels, and weekly consumer spending rising 40% to $1.7 billion.
- Cross-platform play and real-time social features are now essential for engagement, as evidenced by the success of titles like Roblox and Genshin Impact.
State of the Stream December/2020 Year in Review
The livestreaming industry experienced unprecedented growth throughout 2020, driven largely by global quarantine measures that accelerated viewership across all major platforms.
- Twitch maintained market dominance in 2020, with the 'Just Chatting' category becoming the most-watched content segment at 1.9 billion hours.
- Valorant was the most successful new release of 2020, accumulating 737 million hours watched with a single-month peak of 334 million hours in April.
- Established titles remained central to viewership, with League of Legends and Fortnite generating 1.4 billion and 904 million hours watched, respectively.
Why VENN Has a Lot Left to Prove
The Video Game Entertainment and News Network (VENN) aims to establish a dedicated, linear-style television network for the gaming and esports generation.
- VENN (Video Game Entertainment and News Network) has raised $43 million in total funding, including a $17 million seed round and a $26 million Series A led by BITKRAFT.
- The network aims to become the 'MTV for gaming' by creating linear-style programming for a post-cable audience, leveraging distribution across platforms like YouTube, Twitch, Facebook, and Roku.
- Unlike the defunct G4 network, which struggled with limited reach and a lack of industry-insider leadership, VENN is founded by gaming veterans Ariel Horn and Ben Kusin, who have backgrounds at Riot Games, Blizzard Entertainment, and Vivendi Games.
Gaming Advertising Strategies: PlayStation, Xbox & Nintendo
This analysis examines the digital advertising strategies of PlayStation, Xbox, and Nintendo during the late 2020 period, a time characterized by increased gaming consumption due to pandemic-related lockdowns and the launch of next-generation hardware.
- Xbox prioritized desktop video advertising, allocating 76% of its $4.3M budget to YouTube to promote the Series X and Game Pass.
- Nintendo spent $5.4M on digital advertising for the Switch, focusing heavily on family-oriented creative and social media, with 61% of its budget directed toward Facebook.
- PlayStation maintained a more conservative spend of $1.2M for PS5-specific ads, focusing 60% of its budget on desktop display advertising and avoiding Facebook and Instagram entirely.
Game Licensing for Streamers? | Roundtable News | Game Dev Unchained Episode 241
The modern gaming industry faces a significant structural tension regarding the streaming of intellectual property, characterized by a debate over whether developers should implement formal licensing models for content creators.
- The gaming industry is debating a shift from the current 'wild west' streaming model toward a formal, permission-based licensing framework to ensure developers receive equitable compensation.
- Proponents argue that streaming platforms and creators currently monetize intellectual property without providing a direct financial return to the original developers.
- The lack of industry-wide standards and transparent data prevents developers from accurately valuing their contributions, leading to investment trends that disproportionately favor streaming-friendly titles.
PlayStation's New Web Store, Genre Viability & More
This analysis examines critical developments in game discovery and platform infrastructure as of October 2020.
- The October 2020 redesign of the PlayStation web store removed critical user features, including wishlists, clear distinctions between base games and DLC, and essential technical data like file sizes and media previews.
- Commercial success on Steam is heavily influenced by market saturation, requiring developers to utilize tag-based market analysis to identify genres with lower competition for better strategic positioning.
- Microsoft is pursuing a strategy of low-cost hardware to support xCloud, while Google Stadia is prioritizing instant demos and Amazon is expanding its Luna cloud gaming service.