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32 documents

Documents

Report71 pages

Insights into Global Mobile Game Marketing & Ad Spend Trends for H1 2024

Monthly active advertisers in mobile gaming grew 33.7% year-over-year in H1 2024, surpassing 55,000 total advertisers.
Rewarded playtime has become a primary monetization driver, generating eCPMs 2.7 times higher than standard ad formats.
Video remains the dominant ad medium at 77% of total formats, though average monthly creatives per advertiser dropped to 105 as AI-generated imagery gains traction.

Marketing Advertising User Acquisition+2

SocialPetaJun 2024

Report33 pages

Marketing Insights into Global Casual & Puzzle Games for Q1 2024

The global mobile gaming advertiser base grew 29% year-over-year in Q1 2024 to 51,300 participants, while the volume of unique creatives per advertiser dropped by 18% as firms shifted toward quality over quantity.
Casual and puzzle games dominate the market, accounting for 50% of all active advertisers, with casual games alone responsible for nearly 40% of total ad creatives.
Success in saturated markets like the US and Europe requires high-quality short-form video content and rapid creative iteration to mitigate player fatigue.

Marketing In-Game Advertising Global+2

SocialPetaMar 2024

Report78 pages

2023 Global Mobile Games Marketing Trends White Paper

The mobile gaming industry shifted toward a hybrid-casual model in 2023, blending hyper-casual accessibility with mid-core monetization to stabilize revenue through combined in-app advertising and purchases.
Monthly active advertisers surged by nearly 50% year-over-year, surpassing 40,000 globally as competition for user acquisition intensified.
Video ads remain the dominant format, accounting for over 76% of total impressions, while AI-generated image creatives are increasingly used to mitigate rising acquisition costs.

Marketing Monetization In-Game Advertising+2

SocialPetaJan 2024

Report30 pages

Insight into 2024 Marketing Trends for Japanese Mobile Games

Japanese firms dominate the domestic market, holding nine of the top ten revenue spots on the App Store, while Chinese developers account for 30% of the top 100 grossing titles.
RPG titles are the most lucrative genre in Japan, representing 32% of the top 100 revenue-generating games on Google Play.
Marketing in Japan is characterized by low creative turnover, with only 62.23% of advertisers using new creatives and a total new creative volume of 29.77%, both significantly below global averages.

Marketing Advertising User Acquisition+2

SocialPetaJan 2024

Report21 pages

Marketing Insights into Global Mobile Games & Minigames in 2024

The mobile game advertising market is shifting toward higher creative turnover, with the proportion of advertisers releasing new creatives rising to 55% in the second half of 2024 and new creatives accounting for 65% of total ad volume.
WeChat minigames have become a significant market force, reaching RMB 60 billion in 2023 with a user base averaging one hour of daily engagement, led primarily by RPG/SLG hybrid titles.
Casino games saw over 10% year-over-year growth in advertising activity, while casual games experienced a 3% decline, and RPG and puzzle genres maintained stable market positions.

Marketing Advertising Mobile+1

SocialPetaJan 2024

Report21 pages

Marketing Insights into Global Mobile Games & Minigames 2024

Competition is intensifying through creative iteration, with over 72% of the 63,000+ monthly active advertisers releasing fresh ad content by September 2024.
The proportion of new market entrants has dropped below 7%, indicating a shift toward established players focusing on retention rather than market expansion.
Casino games have emerged as a growth leader with a 10% increase in advertiser volume, while casual game advertising has experienced a slight decline.

Marketing Advertising Creative Ads+2

SocialPetaJan 2024

Report42 pages

Insights into Marketing Trends of Global Mobile Games: Q3 2023

Frequent creative turnover is a primary strategy for mitigating ad fatigue and sustaining click-through rates in competitive mobile gaming markets.
Deploying fresh creative assets can improve cost-per-install (CPI) benchmarks by up to 12% compared to static creative pools.
High-volume creative production is a critical growth lever, evidenced by a major publisher launching 6,500 distinct ad assets for a single strategy-lite title in Q3 2023.

Marketing Advertising User Acquisition+2

SocialPetaSept 2023

Report43 pages

Insights into Marketing Trends of Global Mobile Games

In Q2 2023, the mobile gaming industry saw a record surge of 9.3 million new creatives, which accounted for nearly 75% of all active advertisements.
Market leaders like Honkai: Star Rail and MONOPOLY GO! achieved rapid global growth by maintaining high-frequency creative refreshes, with new assets making up over 60% of their advertising portfolios.
While iOS casual game installs cost $2.23 compared to $0.63 on Android, both platforms yielded a comparable seven-day return on ad spend of approximately 7.7%.

Marketing Advertising User Acquisition+2

SocialPetaJun 2023

Report65 pages

Insights into Marketing Trends of Global Mobile Apps

Video content now accounts for 45% of global ad impressions, reaching up to 72% in the Middle East, as traditional static image performance continues to decline.
AI-integrated tool apps experienced over 100% year-over-year advertiser growth across all tracked regions in the first half of 2023.
Android remains the dominant marketing platform, accounting for over 70% of the total creatives launched by the 170,000 active advertisers.

Marketing Advertising Global+1

SocialPetaJan 2023

Whitepaper191 pages

Global Mobile Game & App (Non‑Game) Marketing White Paper 2022

The mobile gaming sector saw a decoupling of engagement and monetization in 2022, with strategy, simulation, and casual genres experiencing 8% to 10% download growth alongside 9% to 16% revenue declines.
To counter rising acquisition costs, developers are adopting 'Casual + X' strategies, integrating hyper-casual mini-games into complex RPG and strategy titles to broaden appeal and lower entry barriers.
Marketing strategy shifted toward higher efficiency in 2022, characterized by a 17.5% increase in quarterly advertisers despite a 16% reduction in total creative volume.

Marketing Market Analysis Global+1

SocialPetaJan 2023

Report61 pages

Q1 2023 Insights into Global Mobile Game Marketing Trends

Mobile game advertisers are shifting from quantity to quality, evidenced by a 15% increase in active advertisers to over 160,000 alongside a 16% decline in new creative asset volume.
Video content now dominates the advertising landscape, accounting for over 80% of all ad creatives and frequently utilizing playable mechanics or 'deliberate failure' tropes to improve engagement.
Android remains the dominant advertising platform, capturing nearly 70% of total global ad volume.

Marketing Advertising Mobile+2

SocialPetaJan 2023

Report109 pages

Mobile Game Marketing: Insights & Trends of Popular Game Genres Q3 2022

The United States remains the dominant revenue driver for casual games, generating over $250 million in Q3 2022, which represents 46% of total revenue and an 11% year-on-year increase.
Southeast Asia is the fastest-growing market for mobile game downloads, recording 11% year-on-year and 12% quarter-on-quarter growth.
Casual games experienced stagnant download growth of less than 1% year-on-year, yet generated a 7% year-on-year revenue increase, totaling approximately $30 million in additional earnings.

Marketing Advertising Market Analysis+2

SocialPetaSept 2022