App Store Optimization reports and market data

Understanding the iPhone: Current Usage and Trends

As of July 2017, the global landscape of iPhone usage reflects a decade of significant market penetration, with 730 million active devices worldwide.

• As of July 2017, there are 730 million active iPhones worldwide, representing approximately 10% of the global population.
• 61% of all iPhones ever sold since the 2007 launch remain in active use, with 82% of those active devices released in 2014 or later.
• China is the largest market for iPhone adoption with 243 million active users.