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247 reports matching your filters
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Report
29 pages
Mobile Game Market Insights: India 2025
India is the world's largest mobile gaming market by volume, recording 8.45 billion downloads in the 2024-25 fiscal year.
Despite high download volume, in-app purchase revenue is limited to $400 million, though it is growing at 8.5% year-over-year due to increased digital payment adoption and high-value iOS spenders.
Revenue is heavily concentrated in core competitive genres, with Battle Royale titles like Garena Free Fire and Battlegrounds Mobile India accounting for 50% of total market earnings.
Market Analysis
Monetization
India
+1
Sensor Tower
Jan 2025
Report
23 pages
The State of Puzzle Games: An Analysis of the Puzzle Category in Mobile Gaming
The hybridcasual puzzle model experienced a 430% revenue increase between early 2022 and early 2023, signaling a major shift in market structure.
Hybridcasual revenue in the 'pair' sub-genre grew from $7 million in Q1 2022 to $40 million in Q1 2023.
Traditional casual puzzle games are experiencing modest declines in both downloads and revenue despite maintaining overall market share through robust meta-features.
Market Analysis
Monetization
User Acquisition
+3
Sensor Tower
Jan 2025
Report
67 pages
Global Games Market Report 2025
The global games market is projected to reach $188.8 billion in 2025, a 3.4% year-over-year increase, with mobile platforms accounting for 55% of total revenue at $103 billion.
Mobile gaming remains the primary growth engine with a 4.5% year-over-year expansion, while PC and console segments grow at 3.1% and 2.5% respectively.
Single-player AAA titles launched between February and May outperform those released in the August–November holiday window by an average of 34% due to reduced market cannibalization.
Market Analysis
Monetization
Global
Newzoo
Jan 2025
Report
35 pages
Guide to Growing Chinese Gaming Apps Overseas
Video advertising is the most effective monetization channel for Chinese developers in mature markets, currently yielding a 21% Day 7 return on ad spend.
Generative AI is being deployed at scale to automate the production of localized ad creatives, voice-overs, and performance-tested copy to reduce costs and speed up regional market entry.
Long-term player retention is increasingly driven by integrating social hangout spaces, customizable home systems, and minigames into core gameplay loops.
Market Analysis
Mobile
User Acquisition
+6
EA
Jan 2025
Report
37 pages
Trends Report 2025
In-game advertising delivers high efficiency, with conversion costs averaging 21% below established goals and brand recall increasing by 20 points.
North American advertising costs drop by over 25% in the first quarter, providing a cost-effective window for brands to reach highly active players.
Mobile gaming offers twenty-five times the impression scale of PC and console platforms, while PC and console environments provide deeper immersion with average session lengths of 107 minutes.
In-Game Advertising
Monetization
Market Analysis
+1
Anzu
Jan 2025
Report
40 pages
The Gaming App Insights Report: 2025 Edition
Mobile gaming is projected to generate $126.1 billion in 2025, capturing 49% of total global gaming revenue compared to console (28%) and PC (23%).
Global ATT opt-in rates reached 37.9% in Q1 2025, with arcade titles showing significant growth from 42.4% to 59.3%.
Advertising efficiency improved in 2024 as median cost per install fell from $0.38 to $0.36, while click-through rates increased from 7% to 9%.
Market Analysis
User Acquisition
Mobile
+2
Adjust
Jan 2025
Report
19 pages
Hyper-Casual 9 Games Benchmark Report: Q3 2022
iOS maintains a significant retention advantage over Android across all performance tiers, with top-tier iOS games achieving 51% day-1 and 22% day-7 retention compared to 42% and 16% on Android.
The cost-per-install (CPI) gap between Android and iOS has narrowed to 10 cents, down from a four-year average of 15 cents, indicating intensified competition on the Android platform.
Median hyper-casual titles show a clear performance disparity between platforms, with iOS recording 25% day-1 and 6% day-7 retention versus 19% and 3% on Android.
Monetization
Market Analysis
Tenjin
Jan 2025
Report
29 pages
Sensor Tower India: Mobile Game Market Insights 2025
India is the world's largest mobile-gaming market by volume, recording 8.45 billion downloads in FY 2024-25 but generating only $400 million in in-app purchase (IAP) revenue.
Monetization is heavily concentrated in competitive, engagement-heavy genres including Shooter, Casino, and Strategy (4X), while high-volume downloads are driven by casual Simulation, Arcade, and Tabletop titles.
The player base is predominantly male (86%) and aged 18-34 (77%), though lifestyle titles represent a unique segment for attracting female gamers.
Market Analysis
Mobile
India
+1
Sensor Tower
Jan 2025
Report
49 pages
Mobile App Trends 2025: Japan Edition
Japan’s mobile market generated $16.5 billion in consumer spend in 2024, supported by a 7% year-over-year increase in total installs.
The finance sector is a primary growth driver, with a 50% surge in installs fueled by the adoption of payment and banking applications.
Gaming remains a stable pillar, with card games seeing a 127% increase in sessions and role-playing games maintaining 40-minute average session lengths.
Market Analysis
Monetization
Mobile
+1
Adjust
Jan 2025
Report
40 pages
Gaming App Insights Report: 2025 Edition
Global mobile-gaming app installs grew by 4% year-over-year in 2024, signaling a recovery from 2023 market volatility.
Monetization is under pressure as median revenue per active user declined from $0.31 to $0.28.
User retention metrics weakened in 2024, with day-1 retention falling to 27% from the previous year's 28%.
Market Analysis
Monetization
User Acquisition
+2
Adjust
Jan 2025
Report
8 pages
UGC Impact Study 2025
Games with official UGC support see a 31% revenue advantage over non-UGC titles after five years, growing from an 8% advantage in the first year.
UGC support drives long-term player retention, resulting in 75% higher concurrent user counts after two years and 115% higher after five years on PC.
Official UGC does not cannibalize sales; games with modding support see 105% higher median revenue per DLC, with SnowRunner players using mods being 2.4 times more likely to purchase official DLC.
Monetization
Player Behavior
Retention
+2
GameDiscoverCo
Jan 2025
Report
12 pages
Top 10 Hybridcasual Games in Q1 2025: The Great Puzzle Takeover
The top ten hybrid-casual games generated $87 million in net IAP revenue in Q1 2025, marking a 67 percent year-over-year increase.
Puzzle and arcade titles dominate the hybrid-casual market, collectively accounting for over 90 percent of total earnings with a 48 percent and 45 percent revenue share, respectively.
Block-puzzle games lead the puzzle category with 71 percent of revenue, while sort-puzzle titles experienced the fastest growth, increasing 5.6 times year-over-year.
Market Analysis
Monetization
Mobile
+2
AppMagic
Jan 2025
Report
80 pages
State of Mobile 2025: TikTok Edition
The mobile industry generated a record $150 billion in in-app purchase revenue in 2024, marking a 12.5% year-over-year increase despite a 1% decline in global downloads.
Artificial Intelligence is the primary industry catalyst, evidenced by a 200% revenue surge for AI chatbots and $1.3 billion in annual spend on generative AI applications.
The Productivity and Utility sector grew 35% to reach $15 billion in revenue, driven largely by the integration of AI tools.
Market Analysis
Monetization
User Acquisition
+1
Sensor Tower
Jan 2025
Report
26 pages
Video Gaming Report: How Platforms Are Colliding and Why This Will Spark the Next Era of Growth
Cloud gaming revenue is projected to scale from $1.4 billion in 2025 to $18.3 billion by 2030, marking a transition toward hardware-agnostic play.
The creator economy is expanding rapidly, with payouts to creators on platforms like Roblox and Fortnite projected to exceed $1.5 billion in 2025.
Generative AI is currently used by 50% of studios to enhance development efficiency, with 20% of new Steam games expected to disclose AI usage by mid-2025.
Market Analysis
Market Forecast
Monetization
+1
Boston Consulting Group
Jan 2025
Report
30 pages
Growth of the Korean Emoticon Market: A New Distribution and Expansion Method for the K-Character Industry
The Korean emoticon market has grown into a KRW 1.5 trillion (≈US$1.2 trillion) industry, anchored by the KakaoTalk platform.
Over the last 14 years, the market has seen the release of more than 850,000 distinct emoticons, resulting in over 300 billion individual sends.
Emoticons have evolved from simple messaging features into high-value intellectual property (IP) assets, such as KakaoFriends and LINE Friends, that drive revenue across merchandise, mobile games, and animation.
Market Analysis
Monetization
South Korea
+1
KOCCA – Korea Creative Content Agency
Jan 2025
Report
28 pages
Mobile Game Genre Report: Comparing and Contrasting Eastern and Western Markets
Hypercasual games represent 36% of the top 100 global mobile downloads, though they command nearly 50% of top charts in the U.S. and U.K. compared to only 20% in Japan and South Korea.
The hypercasual sector suffers from high volatility, with only eight of the top 36 titles from 2020 maintaining their positions in the 2021 rankings.
Developers are shifting toward 'hybrid-casual' models—incorporating lite meta features and live operations—to address retention rates that typically drop below 10% by day seven.
Market Analysis
Player Demographics
Monetization
+3
Pangle
Jan 2025
Report
28 pages
2025 State of Mobile Gaming: In-App Purchase Trends of Leading Apps
Global IAP revenue grew by 4% in 2024 despite flat install volume, driven by a 6% increase in both install-to-payer conversion rates and Day 90 ARPPU.
The top 5% of players generate 48% of total revenue, with a hyper-niche segment of U.S. iOS users (0.02% of global installs) accounting for 20% of all global gaming revenue.
Competition for high-value spenders has intensified, causing bid prices for the top 1% of iOS users to surge by 140% year-over-year.
Monetization
User Acquisition
Retention
+2
Moloco
Jan 2025
Report
49 pages
Target, Connect, Engage: Driving Profitable App Growth
Mobile marketing strategy must shift from simple installation metrics to prioritizing high-value user engagement and long-term profitability to ensure sustainable growth.
Integrating Mobile Measurement Partners (MMPs) with platform-specific optimization tools is essential for navigating cross-channel journeys, mitigating ad fraud, and improving return on ad spend.
App Event Optimization and Value-Based Optimization are the primary methodologies for scaling performance through granular audience segmentation and real-time tracking.
Marketing
User Acquisition
Monetization
+2
King
Jan 2025
Report
49 pages
Target. Connect. Engage: Driving Profitable App Growth with Revenue-Boosting Strategies
Integrating AppsFlyer’s measurement suite with TikTok’s advertising ecosystem enables brands to maximize ROAS through real-time attribution and privacy-compliant user acquisition.
Case studies demonstrate significant performance gains, including a 7x ROI for Burger King, a 44% conversion lift for Casas Bahia, and a 29% increase in in-app revenue for Carrefour.
App marketers should prioritize App Event Optimization (AEO) and Value-Based Optimization (VBO) to focus advertising spend on high-value user actions.
Monetization
Marketing
User Acquisition
+2
AppsFlyer
Jan 2025
Report
37 pages
The Industry Quest for Growth
Global games spending reached a record $199.4 billion in 2024, a 3.5% year-over-year increase, with projections stabilizing near $200 billion in 2025.
The upcoming Nintendo Switch 2 is projected to generate $7–8 billion in upside and reach 103 million units sold by 2030.
The delay of GTA VI is expected to reduce 2025 console spending by $2.7 billion, creating a strategic window for other publishers to capture holiday market share.
Market Analysis
Monetization
Global
+1
Nintendo
Jan 2025
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