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Market Analysis
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Report
27 pages
From Hyper to Hybrid in 2023 (2023)
The mobile gaming market is shifting away from pure hyper-casual models toward hybrid strategies that combine ad revenue with in-app purchases (IAP) to counter declining profitability.
Profitability in the hyper-casual sector has been negatively impacted by iOS App Tracking Transparency, post-COVID user behavior shifts, and higher publisher thresholds for hit metrics.
The United States leads global eCPM earnings across both Android and iOS, while India holds the top position for total ad impressions and IAP volume.
Monetization
In-Game Advertising
Market Analysis
+3
Tenjin
Jan 2023
Report
14 pages
Australian Game Development Survey FY 2023
The Australian game development industry generated $345.5 million in revenue during FY2023, marking a 21% year-over-year increase.
Total industry employment grew by 17% to 2,458 full-time equivalent employees, with 63% of studios planning further hiring in the coming year.
The sector is highly export-focused, with 87% of total revenue derived from international markets.
Market Analysis
Employment
Investment
+1
Interactive Games & Entertainment Association
Jan 2023
Report
32 pages
2023 A Liftoff Company Midcore Gaming Apps Report
Midcore mobile games now account for approximately one-third of U.S. iOS gaming revenue, driven by high player engagement and diversified monetization.
Strategy games, specifically 4X-build and battle titles, dominate the top-grossing segment, claiming seven of the ten highest-earning iOS midcore games.
Acquisition costs for midcore titles are significantly higher on iOS at $2 per install compared to $0.73 on Android, yet they achieve an average day-seven return on ad spend of 4.3%.
Market Analysis
Global
Mobile
+1
A Liftoff Company
Jan 2023
Report
25 pages
The State of Mobile Gaming in India: 2023
India’s mobile gaming market is projected to reach a value of $8.6 billion by 2027, supported by a user base of over 600 million active players.
In-app purchase revenue in the Indian mobile gaming sector is forecasted to reach $284 billion by 2026.
Retention is critical for profitability, as acquiring new customers is five times more expensive than retaining existing ones.
Market Analysis
Mobile
Casual
+5
AppsFlyer
Jan 2023
Report
42 pages
Q1 2023: Store Intelligence Data Digest
AI-powered productivity tools experienced explosive growth in Q1 2023, with a 378% increase in downloads and a nearly 400% surge in revenue to $20 million.
Temu captured a 50% market share in North American retail and surpassed Amazon in user engagement, averaging 64 minutes per user following its Super Bowl campaign.
Global mobile app downloads contracted by 2.6% year-over-year to 35 billion, with 26.9 billion installs on Google Play and 8.1 billion on the App Store.
Mobile
User Acquisition
Market Analysis
+1
Sensor Tower
Jan 2023
Report
40 pages
Mobile Ad Creative Index
Native ads are the most cost-effective format for gaming, achieving a $1.01 cost-per-install and an 18% Day 7 return on ad spend.
Interstitial and video formats drive superior short-term performance for social and dating apps, yielding up to 44% Day 7 return on ad spend.
Video ad segments ranging from 31 to 60 seconds drive 50% higher conversions compared to shorter formats by effectively showcasing complex mechanics.
Market Analysis
Advertising
Creative Ads
+1
Liftoff
Jan 2023
Report
32 pages
2023 Liftoff Company Midcore Gaming Apps Report
Midcore mobile games now account for 35% of total iOS gaming revenue in the United States, demonstrating significantly higher market longevity than casual titles.
Shooter games represent the most high-stakes category, commanding a $7.47 cost per install while delivering a leading 6% Day-7 return on ad spend.
Top-performing midcore titles maintain engagement through aggressive LiveOps, typically running fifteen simultaneous unique events and fifteen limited-time gachas at any given time.
Market Analysis
North America
Mobile
+2
Liftoff
Jan 2023
Report
33 pages
Developer's Guide to the Chinese Market
The provided report content contains only a table of contents and introductory biographical information, lacking the substantive data, market figures, or specific industry insights required to generate a factual summary.
The document identifies Damian Jaskowski as the primary expert contributor, serving as the Expert PR Manager for East Asia at 11 bit studios and Chinese Market Coordinator at the Indie Games Poland Foundation.
The report is structured into three distinct parts, covering a step-by-step market guide and strategies for reaching a Chinese fanbase.
Market Analysis
China
Mobile
+1
Indie Games Poland Foundation
Jan 2023
Report
38 pages
Videojuegos en el Aula: Qué se está haciendo en España
The provided document does not contain substantive data, statistics, or findings regarding the state of video games in Spanish classrooms. The content is limited to a meta-discussion about potential ways to summarize a report rather than the report itself. Consequently, no factual insights regarding the integration of video games in education can be extracted from the provided text.
Player Behavior
Educational
Market Analysis
AEVI
Jan 2023
Report
36 pages
2023 Casual Gaming Apps Report
Casual gaming now accounts for 74% of all mobile game installs and drives nearly 75% of mid-core game installations.
Developers are shifting from volume-based user acquisition to hybrid models that blend ad-based revenue with in-app purchases to extend player lifecycles.
North America remains the most expensive market with a $3.59 cost per install, yet it maintains a high 8.1% return on ad spend.
Market Analysis
User Acquisition
Monetization
+3
Liftoff
Jan 2023
Report
14 pages
5 Mobile App Predictions for 2024
Mobile gaming consumer spending is projected to recover in 2024, reaching $111.4 billion, a 4% year-over-year increase led by the U.S., Japan, and South Korea.
Generative AI integration is accelerating rapidly, with 2.3 billion app downloads expected to feature AI functionality in 2024, a 40% year-over-year increase.
TikTok is set to become the highest-grossing app in history, with lifetime consumer spending projected to surpass $14.6 billion.
Market Forecast
Market Analysis
Mobile
+1
data.ai
Jan 2023
Report
19 pages
European Key Facts 2023
The European video game sector generated €25.7 billion in 2023, marking a 5% year-on-year revenue increase.
Industry employment grew by nearly 7% in 2023, reaching a total workforce of approximately 115,000 people across Europe.
Video games are a mainstream fixture with 53% of the population aged 6–64 identifying as players, maintaining a stable average of 8.9 hours of gameplay per week.
Market Analysis
Player Demographics
Employment
+1
Video Games Europe
Jan 2023
Report
40 pages
State of the Market 2023
The global mobile market saw minor 2023 contractions, with a 3.6% decline in downloads and a 1% decrease in total revenue.
Market share is bifurcated by platform: Android accounts for 84% of global installs, while iOS generates 67% of total consumer spending.
Revenue is highly concentrated, with the United States, China, and Japan collectively accounting for 58% of all global mobile spending.
Market Analysis
Global
Mobile
+1
Apptica
Jan 2023
Report
19 pages
The Games We Watched: Lurkit’s Top 500 Global Stream Report
The top 500 games generated nearly 15 billion hours of viewership on Twitch in 2023, despite broader industry volatility.
Market engagement is highly concentrated, with just 11 titles accounting for 50% of the total viewership among the top 500 games.
Grand Theft Auto V was the most-watched title of 2023, accumulating 1.3 billion hours of viewership.
Streaming
Market Analysis
Global
Lurkit
Jan 2023
Report
66 pages
How UGC, AI, & Cloud Are Transforming Gaming
User-generated content (UGC) is a primary driver of player retention, with Roblox, Minecraft, and Fortnite accounting for 19% of global playtime and distributing $1.3 billion to creators in 2023.
The integration of AI in gaming is projected to reach a $4.2 billion valuation by 2029, while the generative AI sector specifically is expected to hit $1.8 billion by 2025.
Cloud gaming has scaled to nearly 400 million users in four years, though 76% of players cite latency as a primary barrier to mass adoption.
Market Analysis
UGC
AI
+2
Newzoo
Jan 2023
Report
15 pages
In-Game Spending: Parents' Supervision of In-Game Spending 2023
Three-quarters of children do not engage in in-game spending, a figure that has remained stable since 2020.
Average monthly in-game spending among children who do spend increased from €33 in 2020 to €39 in 2023, a rise consistent with inflation.
The majority of in-game spending (64%) is concentrated in the €1–20 monthly range, with gameplay-impacting content (34%) and cosmetic items (33%) being the most popular purchases.
Monetization
Player Behavior
Market Analysis
+1
Video Games Europe
Jan 2023
Report
42 pages
Estudio sobre el Consumo de Videojuegos entre la Población Adulta Española y en Familia
Shared family gaming in Spain has surged significantly, with nearly 80% of parents playing with their children in 2022 compared to just over 33% in 2015.
Parental control adoption remains low, as only 39% of gamers use these tools, with 17.5% using them regularly and 22% occasionally.
A significant portion of the gaming population is disengaged from safety measures, with over 40% of users never employing parental controls and nearly 20% reporting they are unaware of their existence.
Player Demographics
Player Behavior
Market Analysis
AEVI
Jan 2023
Report
24 pages
Video Game Streaming Trends Report: Q2 2023
Despite a 9% quarterly viewership decline in Q2 2023, the live-streaming market remains 97% larger than pre-pandemic levels from Q2 2019.
New platform Kick captured a 2% market share in Q2 2023, driven by a 204% increase in unique channels and a creator-friendly 95-5 revenue split.
Kick’s content strategy diverges from Twitch, with over two-thirds of its viewership originating from non-gaming categories like 'Just Chatting' and 'Slots & Casino' rather than gaming.
Market Analysis
Streaming
Global
Stream Hatchet
Jan 2023
Report
1 pages
Video Games in Romania 2023
The Romanian video game industry reached a turnover of approximately €6.6 billion in 2023, supported by 350 active studios and a workforce of 6,600 employees.
The sector experienced a 6.6% contraction in 2022, marking the first decline in a decade due to an unfavorable global economic climate and service-sector volatility.
Industry activity is highly concentrated in key urban hubs, led by Cluj with 36 studios and Iași, which accounts for 17.5% of the total studio count.
Market Analysis
Europe
Employment
RGDA – Romanian Game Developers Association
Jan 2023
Report
18 pages
H1 2023 Gaming Deals Report: Navigating Turbulence
H1 2023 saw a significant contraction in gaming deal-making, with private investments falling to $1.5 billion across 239 deals compared to the same period in 2022.
M&A activity experienced a sharp decline as strategic investors prioritized internal restructuring and portfolio management over new acquisitions.
Public offerings remained largely stagnant throughout the first half of 2023 due to unfavorable market conditions and necessary valuation corrections.
Market Analysis
Mergers & Acquisitions
Investment
+2
InvestGame
Jan 2023
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