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Market Analysis

Five Key Mobile Game Genres in Asia and MENA

RPG titles are the dominant market force, generating 50% more revenue than the other four top genres combined and achieving the highest monetization score of 7.7.
Puzzle games command the largest download volume and highest engagement score of 6.0, though they suffer from low monetization and minimal esports relevance.
Battle Royale games lead the market in esports influence with a score of 9.5, despite generating the lowest total revenue among the five genres.

Market Analysis Mobile Asia+1

Niko PartnersJan 2023

Game Development Report 2023

95% of studios are now pursuing or planning live service strategies, creating a critical mismatch with traditional, non-iterative production pipelines.
88% of developers are actively seeking new technological solutions to resolve systemic inefficiencies, specifically targeting long build times and fragmented 3D art pipelines.
Rising development costs, driven by AAA quality demands and technical debt from custom middleware, are currently impacting 77% of studios.

Market Analysis Live Ops Monetization+1

Rendered VCJan 2023

SensorTower The State of Mobile Gaming 2023

The mobile gaming market is shifting away from hyper-casual titles, which saw a 24% year-over-year decline in Q4 2022, toward hybrid-casual games that grew 13% and exclusive-access titles that surged 54%.
Hybrid-casual games are successfully utilizing meta-features to drive engagement, with 30% of top titles embedding these features and character collection specifically boosting average playtime by 122%.
Regional revenue performance is diverging, with Asia’s quarterly gross falling 15% to $9.5 billion and Europe’s top five markets experiencing a collective 6% revenue decline to $700 million in Q4 2022.

Market Analysis Monetization

Sensor TowerJan 2023

Brazilian Game Industry 2023

The Brazilian game industry grew by 3% in 2022, bucking the global trend of a 4.3% market decline.
International revenue is a primary driver for the sector, with 58% of studios selling abroad and 70% of those studios generating more than half of their turnover from foreign markets.
The industry consists of approximately 1,042 active development studios, with 85% of these entities formally registered.

Market Analysis Investment Brazil

AbragamesJan 2023

White Paper Catalan Video Game Industry 2023

Catalonia’s video game industry generated €709 million in revenue during 2022, representing a 7.5 percent decline from the previous year.
Total employment in the sector grew by 8.7 percent in 2022, reaching a workforce of 4,619 people.
The simultaneous decrease in revenue and increase in headcount indicates a strategic shift toward more labor-intensive development and ancillary service activities.

Market Analysis Europe Investment+2

DEVJan 2023

State of the Game Industry 2023

The industry is pivoting toward technological pragmatism, with PC as the primary development focus and PlayStation 5 as the preferred console, while interest in blockchain and the metaverse has significantly declined.
Workplace culture is under scrutiny as 40% of the workforce reports experiencing player harassment, with community managers and marginalized groups being the most affected.
Labor tensions are rising, characterized by majority support for unionization among developers and widespread concern regarding the market impact of large-scale studio acquisitions.

Market Analysis Diversity & Inclusion Employment+1

Game Developers ConferenceJan 2023

Video Game Live Streaming Trends Report: Q3 2023

The live-streaming market has stabilized with 7.6 billion hours watched in Q3 2023, a 4% year-over-year decline but still 90% higher than 2019 levels.
Kick has emerged as the third most-watched platform, surpassing Facebook Live and AfreecaTV, with 66% of its viewership driven by non-gaming content.
Twitch maintains a dominant 71% market share, though its esports viewership experienced an 18% year-over-year decrease.

Streaming Market Analysis Player Behavior+1

Stream HatchetJan 2023

Video Game Streaming Trends 2022 Yearly Report

Western live streaming viewership fell 13.5% year-over-year in 2022 to 29.5 billion hours, driven largely by a 14% reduction in unique active channels.
Twitch maintained market dominance while YouTube Gaming solidified its position as the second-largest platform, despite Facebook Gaming suffering a 56% viewership decline.
Creator-driven events and original programming frequently outperformed traditional AAA game launches, with individual personalities proving more effective at driving engagement than professional esports matches.

Streaming Market Analysis Player Behavior+1

Stream HatchetJan 2023

The State of Payment Apps: An Analysis of Payment App Market Trends and Top Apps in the U.S.

The U.S. payment app market peaked at 35 million downloads in Q2 2020, driven by pandemic-related shifts toward digital-first and contactless financial tools.
Google Pay achieved a 347% year-over-year growth in early 2021 by utilizing referral incentives, cryptocurrency integration, and cashback rewards.
Buy Now, Pay Later (BNPL) services like Klarna and Afterpay became a primary growth driver, with Klarna exceeding one million monthly installs through influencer-led marketing and retail integrations.

Market Analysis Mobile USA

Sensor TowerJan 2023

The State of OTT Advertising in the U.S.: An Analysis of OTT Ad Spending Trends and Top Advertisers

The U.S. OTT advertising market reached a mature state between late 2021 and 2022, averaging $3.26 billion in quarterly spend and accounting for nearly 15% of total digital advertising investment.
Consumer Packaged Goods replaced Financial Services as the leading spending category by mid-2022, while the automotive industry increased its OTT ad spend by 74% year-over-year.
Tubi emerged as the fastest-growing publisher with a 37% increase in ad revenue, while Hulu and Peacock remain the dominant platforms for reaching viewers under the age of 35.

Market Analysis Advertising USA

Sensor TowerJan 2023

Gaming Spotlight 2023 Review

The global mobile gaming market contracted by 2% to $108 billion in 2023, driven by macroeconomic instability and privacy-related shifts like Apple’s App Tracking Transparency.
PC and home console markets grew by 4% and 3% respectively, largely supported by the increasing adoption of subscription-based models.
Cloud-streamed gaming is a growing revenue stream projected to reach $3.8 billion, with mobile devices accounting for over 25% of total streaming hours.

Market Analysis Monetization In-Game Advertising+2

data.aiJan 2023

Pour une Pratique Responsable du Jeu Vidéo: France

Gaming is a mainstream activity in France, with 70% of residents playing occasionally and 53% playing regularly as of late 2021.
While 95% of parents are aware of parental-control tools, only 44% actively use them, leaving a significant gap between awareness and implementation.
Parental involvement in gaming is inconsistent: 40% of parents allow children to play autonomously without consent, while only 13% supervise every session.

Market Analysis Player Behavior France

SELL – Syndicat des Éditeurs de Logiciels de LoisirsJan 2023

How Different Generations Engage with Video Games Today

Gaming has become the primary entertainment medium for younger generations, with 94% of Gen Alpha identifying as game enthusiasts.
Approximately 60% of younger players invest in games, driven by a preference for social immersion and genres like Adventure and Battle Royale.
70% of younger players are 'player-viewers' who consume gaming content for social connection, whereas older generations use such content primarily for information like reviews and tutorials.

Player Demographics Market Analysis Global+1

NewzooJan 2023

I Videogiochi in Italia nel 2023

The Italian video game market generated €2.3 billion in 2023, representing a 5% increase over 2022 and a 28% growth since 2019.
Italy ranks among the top five largest video game markets in Europe, with 13 million players aged 6 to 64, representing 31% of the population.
The average age of the Italian gamer is 30 years old, reflecting the sector's broad cultural and demographic penetration.

Market Analysis Player Demographics Europe

IIDEA – Italian Interactive Digital Entertainment AssociationJan 2023

Whitepaper191 pages

Global Mobile Game & App (Non‑Game) Marketing White Paper 2022

The mobile gaming sector saw a decoupling of engagement and monetization in 2022, with strategy, simulation, and casual genres experiencing 8% to 10% download growth alongside 9% to 16% revenue declines.
To counter rising acquisition costs, developers are adopting 'Casual + X' strategies, integrating hyper-casual mini-games into complex RPG and strategy titles to broaden appeal and lower entry barriers.
Marketing strategy shifted toward higher efficiency in 2022, characterized by a 17.5% increase in quarterly advertisers despite a 16% reduction in total creative volume.

Marketing Market Analysis Global+1

SocialPetaJan 2023

The MENA Games Market: From Sand to Stardom

The MENA-3 region (Saudi Arabia, UAE, and Egypt) generated $1.8 billion in revenue from 67.4 million gamers as of 2022, driven by a mobile-first ecosystem.
Cultural localization is a critical success factor, with 86.6% of regional gamers prioritizing language support and successful titles integrating Arabic themes and local celebrities.
Esports is a primary engagement driver, with 73% of regional gamers participating in competitive gaming supported by massive prize pools and dedicated infrastructure.

Market Analysis MENA Saudi Arabia+3

Niko PartnersJan 2023

Q1 2023 Gaming Deals Report: Cooling Off After Years of Blistering Growth

Q1 2023 marked a significant industry-wide cooling period, characterized by a sharp decline in private investments, M&A activity, and public offerings compared to previous years of rapid growth.
M&A activity hit a low point in Q1 2023, recording approximately half the volume seen in previous years.
Late-stage funding has stalled significantly, with only two closed transactions recorded throughout the entire first quarter.

Market Analysis Mergers & Acquisitions Investment+2

InvestGameJan 2023

The State of Puzzle Games: 2023

The hybridcasual model has become the primary industry growth driver, with revenue surging approximately 430% between early 2022 and early 2023.
The Pair sub-genre experienced a significant shift toward hybridcasual monetization, which grew from 14.8% to 58.7% of its total revenue in just one year.
Established sub-genres including Real-Time, Chain, and Bubble Shooter faced double-digit declines in both download volume and revenue throughout the 2022–2023 period.

Market Analysis Monetization Mobile+2

Sensor TowerJan 2023

Global Report 2023

Video games function primarily as a mental health tool, with 71% of global gamers reporting that play reduces stress and 61% noting a reduction in anxiety.
Fun and enjoyment remain the primary drivers for gaming, cited by 69% of the 12,847 respondents, followed by passing time (63%) and stress relief (55%).
Social connectivity is a core component of the gaming experience, as 51% of players engage in online multiplayer weekly and 46% have formed meaningful personal relationships, including friendships and marriages, through games.

Market Analysis Player Demographics Player Behavior+1

IIDEA – Italian Interactive Digital Entertainment AssociationJan 2023

Gaming Spotlight 2023

Mobile gaming spending is projected to decline by approximately 2% in 2023 due to rising acquisition costs and increased regulatory pressure.
High-performing titles demonstrate distinct demographic trends: 'Royal Match' generated $1.7 billion in revenue with a strong base of players aged 45+, while 'Honkai: Star Rail' captured $457 million by targeting Gen-Z with high-price bundles.
Consumer sentiment toward standard in-game video ads has dropped significantly, falling from 50% positive in Q3 2020 to 30% by Q3 2022, largely due to ad fatigue and market oversaturation.

Monetization In-Game Advertising Market Analysis+2

IDCJan 2023

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