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User Acquisition

Q4 2025 Financial Report

Q4 2025 Modern Times Group MTG AB 1 All time high revenues and adjusted EBITDA underscore strong finish to the year with 8% organic growth for Q4 and 9% for 2025 We delivered a great end to a transformative 2025, reporting 8% organic year over year growth in Q4 and 9 % for the full year ,at the top end of our updated full year guidance .

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Modern Times Group

Whitepaper

African Game Developer Resource Kit: Publishing and Distribution Support

The African game development landscape faces distinct structural challenges in scaling local intellectual property to global markets, primarily due to fragmented distribution networks and limited access to traditional publishing capital. Strategic interventions focus on bridging the gap between creative production and commercial viability by providing developers with actionable frameworks for navigating international storefronts and regional payment gateways. The primary objective is to empower studios across the continent to retain greater equity while leveraging global platforms like Steam, the PlayStation Store, and mobile app marketplaces. Key findings indicate that while the African gaming audience is expanding rapidly, local developers often struggle with discoverability and the high costs of user acquisition. Data suggests that mobile gaming remains the dominant segment due to high smartphone penetration, yet monetization is frequently hampered by low credit card adoption in certain regions. Consequently, successful distribution strategies must integrate alternative payment methods, such as mobile money, to capture domestic revenue. The scope of these initiatives covers the entire sub-Saharan region, focusing on emerging hubs in Nigeria, Kenya, South Africa, and Ghana during the current growth cycle. Methodological approaches emphasize a hybrid model of self-publishing and strategic partnerships. Developers are encouraged to utilize data-driven marketing and community-building tools to establish a presence before seeking external publishing deals. By focusing on localization and cultural relevance, African studios can differentiate their offerings in a crowded global market. Ultimately, the path to sustainability for the continent’s industry relies on establishing robust pipelines that connect local talent with global distribution infrastructure while addressing the specific technical and financial hurdles unique to the African ecosystem.

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Games Industry Africa

Report

Financial Results for the First Quarter: Fiscal Year Ended June 30, 2011

GREE, Inc. reported first‑quarter financial results for the fiscal year ending June 30 2011, showing a 13 % rise in net sales to ¥12.41 billion versus the prior quarter and an 18 % increase in operating profit to ¥6.22 billion. Net income climbed 19 % to ¥3.70 billion, driven by higher paid‑service and advertisement revenues linked to new first‑party titles such as “Pirate Kingdom Columbus” and the launch of a monthly fee plan for “Hacöniwa.” The company’s user base reached 22.46 million members by September 2010, with 46 % aged over 30, and mobile traffic accounted for a growing share of page views. Operating expenses rose modestly; cost of sales increased by 25 % mainly due to higher rental charges, while advertising spend grew 22 %. Labor costs and SG&A expenses also rose, reflecting continued investment in development and marketing. Cash flow from operations turned negative for the quarter, offset by a significant inflow of ¥8.78 billion from investment activities and a reduction in financing cash outflows. GREE expanded its platform by opening the “GREE Platform” to third‑party developers, partnering with hosting and customer‑support firms, and launching a mobile service on smartphones. Geographic outreach plans include opening offices in Asia and North America and partnering with Project Goth, Inc. to tap emerging‑market mobile SNSs. The company maintained a robust safety framework through its GREE Patrol system and age‑restriction policies, reinforcing user protection amid rapid growth.

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GREE

Report

FY2017 Second Quarter Financial Results

The FY2017 second‑quarter results demonstrate a first quarterly sales growth in four years, with net sales reaching ¥15.3 billion and operating income of ¥1.5 billion. Growth is attributed mainly to native game releases, particularly the major update of *Shometsu Toshi 2* and the launch of *Rara‑MAGI*, which together doubled coin consumption. Overseas performance remained strong through the acquisition of DragonSoul, contributing ¥1.43 billion in ad‑media sales. Operating costs rose by ¥1.5 billion QoQ, driven by increased advertising spend and higher depreciation linked to the DragonSoul acquisition. Variable costs grew modestly, while fixed costs—including labor and outsourcing—expanded as new titles entered development. EBITDA fell to ¥2.07 billion, reflecting the investment push. The company forecasts FY17 third‑quarter net sales to match the second quarter at ¥15.3 billion, but expects operating income to decline to ¥1.2 billion due to higher fixed costs from upcoming 2H releases. Management emphasizes continued investment in native game development, video‑related businesses (notably the 3Minute platform and VR attractions), and overseas expansion to sustain revenue growth. Geographically, domestic Japanese markets drive native game performance, while overseas operations benefit from DragonSoul and other first‑party titles. The period covered is the fiscal year 2017, with a focus on Q2 performance and forward guidance for Q3. The analysis relies on consolidated financial statements, cost breakdowns, and operational updates provided in the quarterly report.

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GREE

Report

Adjust Guide to Deep Linking

This technical guide outlines the strategic importance and functional mechanics of deep linking within the mobile app ecosystem. The primary thesis is that deep links are essential tools for streamlining the user experience, reducing friction, and driving higher conversion rates compared to standard mobile web interfaces. By directing users to specific in-app content rather than generic homepages, marketers can significantly improve retention and re-engagement through targeted campaigns across email, social media, and SMS. The scope of the analysis covers the technical distinctions between three primary types of links: default, deferred, and contextual. Default deep links function only when an app is already installed, while deferred deep links—facilitated by specialized SDK integrations—route non-users to the appropriate app store before delivering them to the intended internal page upon installation. The guide also examines platform-specific solutions like Apple’s Universal Links, noting their ability to prevent error messages while highlighting limitations regarding attribution data and support within major apps like Facebook. Key data points emphasize the commercial impact of native app environments, noting that consumers purchase at three times the rate of the mobile web. Furthermore, with 70% of emails opened on mobile devices, the integration of deep links into owned media channels is presented as a critical driver of revenue. The conclusion suggests that as digital interactions expand into voice, television, and automotive platforms, deep linking and cross-device tracking will remain the foundational technology for maintaining a cohesive and measurable mobile marketing strategy.

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