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790 reports matching your filters

Global

Report37 pages

The Intrinsic In-Game Advertising Key Trends Report H1 2025

Intrinsic in-game advertising (IIGA) delivers 2,957 attentive seconds per thousand impressions, nearly triple the performance of Facebook Infeed.
Adopting IIGA drives a 20-point lift in ad recall and a 21% lower cost per acquisition (CPA) compared to standard digital benchmarks.
Mobile platforms provide 25 times the scale of impressions and greater audience diversity, while PC and console platforms offer superior immersion through longer session lengths.

In-Game Advertising Market Analysis Monetization+1

AnzuJan 2025

Report16 pages

Fighting Game Live Streaming Report

Street Fighter 6 dominates the fighting game genre with 204 million hours watched, accounting for 71% of total viewership and averaging 40 million hours per quarter since its launch.
Japanese streamers and VTubers lead the market, with fps_shaka and Kuzuha generating 6.4 million and 6.3 million hours watched respectively.
YouTube Gaming has captured over 25% of total quarterly fighting game viewership, largely driven by the popularity of Japanese content creators.

Streaming Fighting Global

Stream HatchetJan 2025

Report29 pages

Game Developer Survey 2025

Unity remains the dominant engine, but studios are increasingly planning to move away from the platform following a 25% enterprise license price hike and the introduction of a $2,200 per-seat fee for pro users.
Open-source engines like Godot and Defold are gaining significant traction as alternatives to traditional engines, while ProBuilder and Houdini have become the fastest-growing 3D modeling tools for studios with fewer than 100 employees.
Mixpanel has seen a 120% surge in interest among developers, driven by a new startup-focused pricing tier that offers over $150,000 in value.

Market Analysis Game Engines Game Development+2

KonvoyJan 2025

Report8 pages

UGC Impact Study 2025

Games with official UGC support see a 31% revenue advantage over non-UGC titles after five years, growing from an 8% advantage in the first year.
UGC support drives long-term player retention, resulting in 75% higher concurrent user counts after two years and 115% higher after five years on PC.
Official UGC does not cannibalize sales; games with modding support see 105% higher median revenue per DLC, with SnowRunner players using mods being 2.4 times more likely to purchase official DLC.

Monetization Player Behavior Retention+2

GameDiscoverCoJan 2025

Report28 pages

Global Gaming Report 2025

The gaming M&A market reached a landmark $161 billion in total disclosed value across 759 announced deals in 2025.
Netflix announced a major $82.7 billion acquisition of Warner Bros. and its gaming division, which triggered a hostile $108.4 billion bid for Warner Bros. Discovery by Paramount–Skydance.
A consortium led by PIF completed a $55 billion leveraged buyout of Electronic Arts (EA) in September 2025.

Mergers & Acquisitions Investment Market Analysis+1

Drake Star PartnersJan 2025

Report23 pages

2025 Mobile Gaming Benchmarks

75 percent of mobile games failed to achieve a 3 percent retention rate by day 28 in 2024, highlighting a widespread struggle to maintain long-term player loyalty.
Retention is the primary driver for both user acquisition ROI and sustainable monetization, making it the most critical metric for long-term viability.
Multiplayer titles command the longest average session durations of 8 to 9 minutes but struggle significantly with long-term user retention.

Market Analysis Player Behavior Retention+2

GameAnalyticsJan 2025

Report40 pages

The Gaming App Insights Report 2025: Unlocking Growth Opportunities for Mobile Marketers

The mobile gaming market is projected to reach $126.1 billion in revenue by 2025, driven by a shift toward hybrid monetization and AI-powered personalization.
Global install volume grew by 4% in 2024, but growth is geographically polarized with stagnation in North America and Europe contrasted by expansion in Latin America and the MENA region.
Global App Tracking Transparency (ATT) opt-in rates remain low at 37.9%, with the United States market stagnant at a 32% opt-in rate.

Market Analysis Mobile User Acquisition+5

GamingReportJan 2025

Report25 pages

The Big Game Engine Report: End of the Era of In-House Engines

Proprietary in-house engine usage has declined significantly, accounting for only 13 percent of new game releases by 2024.
Unreal Engine has become the industry standard for high-budget AAA productions, particularly following the release of Unreal Engine 5.
Unity maintains the highest total volume of game releases, primarily driven by adoption among indie and smaller-scale developers.

Market Analysis Game Engines Game Development+3

Video Game InsightsJan 2025

Report49 pages

Target. Connect. Engage: Driving Profitable App Growth with Revenue-Boosting Strategies

Integrating AppsFlyer’s measurement suite with TikTok’s advertising ecosystem enables brands to maximize ROAS through real-time attribution and privacy-compliant user acquisition.
Case studies demonstrate significant performance gains, including a 7x ROI for Burger King, a 44% conversion lift for Casas Bahia, and a 29% increase in in-app revenue for Carrefour.
App marketers should prioritize App Event Optimization (AEO) and Value-Based Optimization (VBO) to focus advertising spend on high-value user actions.

Monetization Marketing User Acquisition+2

AppsFlyerJan 2025

Report224 pages

Gaming 2025 (Epyllion)

The industry has shifted to a zero-sum environment where the top ten titles now capture 60% of all sales, forcing publishers to prioritize established franchises over new, risky ventures.
Market dominance is increasingly concentrated in 'Black Hole' titles and UGC platforms like Roblox and Fortnite, which utilize deep social integration to create high consumer lock-in.
Future revenue growth is shifting toward programmatic in-game advertising and the deregulation of mobile app stores, which is projected to improve developer margins by 10–20%.

Market Analysis Player Demographics Global+1

EpyllionJan 2025

Report34 pages

The Mobile App Growth Report: 2025 Edition

Global mobile app installs grew 11% year-over-year in 2025, with user sessions increasing by 10% as the industry shifts from volume-based acquisition to value-driven retention.
The Asia-Pacific region is the primary driver of global growth with a score of 45, led by India, which holds a national growth score of 49 and a gaming-specific growth score of 52.2.
Gaming remains the dominant global vertical, with Latin American and Middle Eastern markets projected to reach revenue milestones of $35.9 billion and $3.73 billion respectively by 2030.

Market Analysis User Acquisition Global+1

AdjustJan 2025

Report11 pages

Gaming’s Cheating Crisis Report: The Impact on Players and Profit

Cheating is a pervasive issue, with 80% of online players reporting encounters and over half experiencing unfair play at least several times a month.
Financial stability is at risk, as 55% of gamers have reduced or stopped in-game spending and 42% have considered quitting specific titles due to cheating.
Players are highly receptive to stringent security measures, with 73% willing to undergo identity verification and 79% supporting cross-game bans to ensure fair play.

Market Analysis Player Behavior Monetization+1

PlaySafe IDJan 2025

Report34 pages

Cross-Platform Gaming: Bridging Mobile and PC/Console

Mobile remains the primary driver of scale with 52 billion projected downloads and $82 billion in in-app purchase revenue for 2025, while PC and console segments generate over $12 billion from 1 billion units sold.
Unified cross-platform ecosystems, exemplified by titles like Genshin Impact and Delta Force, significantly improve player retention by enabling seamless progress synchronization across devices.
Publishers should adopt one of four strategic models—companion apps, 'lite' discovery versions, adapted standalone experiences, or full cross-play—to bridge the gap between mobile reach and PC/console engagement.

Market Analysis Cross-Platform Global+1

Sensor TowerJan 2025

Report19 pages

Global Gaming M&A and Growth Financing Advisory: Q1 2025

Q1 2025 saw 48 M&A deals totaling $4.4 billion, headlined by Scopely’s $3.5 billion acquisition of Niantic’s games division.
The private placement market recorded 149 deals worth $3.5 billion, with capital primarily flowing into mobile developers and AI-integrated entertainment platforms.
The Drake Star Gaming Index rose 16.37% in Q1 2025, though performance remains volatile across the top 35 public gaming companies.

Market Analysis Mergers & Acquisitions Investment+2

Drake StarJan 2025

Report6 pages

From Games to the Big Screen: The Impact of IP Across Platforms

The Fallout television series triggered a 410% surge in daily PC sales for Fallout 4 and sustained a 225% increase in daily active users for legacy titles for up to 20 weeks post-premiere.
The Minecraft film grossed over $900 million while driving a 44% spike in mobile in-app revenue and a 36% increase in console sales.
Transmedia adaptations create a symbiotic growth loop that simultaneously boosts gaming metrics and streaming platform performance, such as the 23% increase in Amazon Prime Video downloads following the Fallout series launch.

Market Analysis Player Behavior Marketing+2

Sensor TowerJan 2025

Report22 pages

Mapping IP fandom with the Global Gamer Study

In 24 of 36 surveyed markets, gamers are more likely to play a title featuring an IP they favor, confirming that transmedia collaborations are a primary driver for acquisition and retention.
IP influence on player engagement varies significantly by region, peaking in South Asia (74%) and Latin America (64%) compared to more reserved engagement in Western Europe and Oceania (45%).
Global Favorites like Harry Potter and Disney maintain 90% recognition with high sentiment, whereas IPs like DC Comics show extreme regional variance, with 70% awareness in the U.S. versus only 21% in Japan.

Market Analysis Player Behavior Marketing+1

NewzooJan 2025

Report19 pages

How Developers Are Using Generative AI to Create a New Generation of Games

97% of game developers believe generative AI is actively reshaping the industry, with 90% already integrating the technology into their workflows to automate tasks like coding, localization, and playtesting.
94% of developers anticipate that the adoption of generative AI will lead to long-term reductions in game development costs over the next three years.
AI agents are increasingly used for advanced game mechanics, with 44% of developers utilizing them for content optimization and 34% for creating more responsive NPC behaviors.

AI Game Development Market Analysis+1

Google CloudJan 2025

Report46 pages

Global Games Forecasts 2025-2031

The global video-game market has entered a mature phase, with revenue projected to grow from $236.9 billion in 2025 to $280.1 billion by 2031 at a modest annual rate of 4–5 percent.
Asia-Pacific remains the dominant market, accounting for 53 percent of the 1.53 billion global gamers in 2024 and showing the highest regional penetration at 13 percent.
In-game spending, which currently accounts for 68 percent of software revenue, is expected to experience a slight decline to 67 percent by 2031 due to live-service market oversaturation.

Market Analysis Market Forecast Global+1

MiDiA ResearchJan 2025

Report8 pages

Plan Your Chart-Topping Game Launch: Monster Hunter Case Study

Capcom’s Monster Hunter Wilds launch campaign generated 5.03 million earned-media views and achieved a 7.1 percent engagement rate on earned content.
A 12-hour marathon stream featuring iShowSpeed positioned him as the fifth-most-watched creator for the game on launch day.
The campaign utilized a multi-platform strategy across YouTube, TikTok, Instagram, and Twitch, resulting in an overall engagement rate of 3.2 percent.

Marketing Streaming Global

Stream HatchetJan 2025

Report37 pages

Games Industry in 2025

The global games market reached $199.4 billion in 2024, but growth is projected to slow to 0.9% in 2025 due to the delay of Grand Theft Auto VI into 2026.
In-game spending now drives 77% of total industry revenue, while physical media is expected to decline to just 2% of the market by 2026.
The launch of the Nintendo Switch 2 in 2025 is expected to create a $7–8 billion content opportunity with significant potential for increased in-game monetization.

Market Analysis Player Demographics Global+1

Ampere AnalysisJan 2025