Warhammer 40,000: Tacticus

Contemporary Strategies for Character-Led Economies

Character-led economies serve as a primary driver for player engagement and monetization in free-to-play mobile gaming.

• Character-led economies in mobile gaming are highly lucrative, with Brawl Stars and Arknights generating a combined $1.87 billion in net revenue.
• Brawl Stars utilizes a 'mass market' approach, achieving high engagement through a simple progression loop, clear UX, and limited but impactful player choices.
• Warhammer 40,000: Tacticus demonstrates that leveraging established IP can drive strong early performance, achieving over $2 million in revenue and an average LTV of $3.04 within its first month of release.