Puzzles & Chaos

Marketing Insights into Global SLGs in 2024

This report provides marketing insights into the global Strategy-based RPG (SLG) mobile game market for the period of January to April 2024, leveraging data from SocialPeta's advertising intelligence platform.

• Video content dominates the SLG advertising landscape, accounting for over 72% of all creative output as of early 2024.
• The number of monthly SLG advertisers grew 6.5% year-over-year, surpassing 3,000 active advertisers.
• Android platforms host 77.6% of global SLG advertisers, though iOS campaigns maintain a higher average number of impressions per creative.