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Cover of Short Drama Weekly Ranking: 43K Titles Compete as AI Dramas Rise
Article

Short Drama Weekly Ranking: 43K Titles Compete as AI Dramas Rise

Short drama advertising reached a new scale in the week of July 13–19, 2026, according to SocialPeta's ad intelligence data.

  • The global micro drama market reached a new peak between July 13–19, 2026, with over 43,200 active titles and a record 13,000 new releases in a single week.
  • AI-generated micro dramas have officially entered the mainstream, with titles like 'Crave For the Citrus Girl' successfully utilizing AI animation to overcome production constraints and cultural barriers.
  • The top-ranked drama, 'The Hidden Queen Strikes Back,' dominated the market with over 15,000 deduplicated ad creatives and 310 million in estimated impression value, more than doubling the performance of the second-ranked title.
SocialPetaJul 2026
Cover of Global Mobile Apps in June 2025
Article

Global Mobile Apps in June 2025

The analysis provides an overview of global mobile app performance in June 2025, focusing on trends in advertising, downloads, and revenue across both the App Store and Google Play.

  • Temu maintains market dominance with over 1 billion cumulative global downloads and 416.5 million monthly active users, supported by 810,000 deduplicated ad creatives in June 2025.
  • Vertical micro-drama video formats now account for 68.25% of Temu's advertising inventory, with DramaBox downloads doubling to 18 million due to growth in India, Nigeria, Indonesia, and the U.S.
  • Google’s Gemini 2.5 Flash and Pro releases drove a 33.3% month-over-month increase in downloads, moving the app from 17th to 7th place on Google Play.
SocialPetaJul 2025