Global Mobile Apps in June 2025

The June 2025 snapshot of the global mobile app market highlights a continued dominance of micro‑drama formats in advertising, with Temu retaining the top Android ad slot despite a slight reduction in spend. In June, Temu ran 810 000 deduplicated creatives across 77 countries, 77.8 % of which were new, and video formats—especially vertical micro‑drama ads on TikTok and YouTube—comprised 68.25 % of the inventory. The United States led impressions, followed by Canada, Australia and Germany. Temu’s cumulative downloads surpassed 1 billion globally with 416.5 million monthly active users, underscoring its scale.

Download activity surged around high‑profile partnerships and new releases. DAZN’s collaboration with FIFA to launch FIFA+ on its platform triggered a sharp uptick in subscriptions, particularly in football‑dense markets. Google’s Gemini 2.5 Flash and Pro releases lifted the app from 17th to 7th place on Google Play, a 33.3 % month‑over‑month jump. TikTok’s “TikTok for Artists” initiative produced a 9.5 % download increase, while DramaBox doubled its downloads to 18 million, driven mainly by India, Nigeria, Indonesia and the United States.

Revenue trends mirrored download momentum. All top 20 revenue‑generating apps on the App Store saw gains, with Peacock TV climbing to eighth place after a viral Love Island USA season. Dating apps maintained strong performance: Tinder held the fourth spot for two consecutive months, and Hinge moved into twelfth. On Google Play, Piccoma emerged as a dark horse with over ten million USD in revenue, and HBO Max recorded an 11.1 % month‑over‑month rise following the announcement of eight DC titles slated for release next June. These data illustrate a market where micro‑drama advertising, strategic content partnerships, and timely releases drive both user acquisition and monetization across the App Store and Google Play.