Journey to the West

Chinese Myths in Mobile Games: Two Visual Themes to Look Out for

Chinese mobile gaming is heavily influenced by domestic folklore, mythology, and historical narratives, which serve as foundational elements for a significant portion of the market's top-performing titles.

• Approximately 37% of the top 100 mobile games in China utilize Chinese folklore, myths, or historical events as their core narrative setting.
• Modern settings are significantly less prevalent in the Chinese top 100, appearing in only 21% of the analyzed games.
• The novel 'Journey to the West' is a primary source for fantasy-oriented mobile games, often featuring characters like the Monkey King (Sun Wukong) in titles such as NetEase’s 'Fantasy Westward Journey'.