House Flipper

Jakub Pacura - Marketing Postmortem for House Flipper

House Flipper demonstrates that long-term commercial viability in the simulation genre is best achieved through a disciplined DLC release model and a commitment to organic community engagement.

• Frozen District achieved an average of 150,000 wishlists for House Flipper DLCs by announcing them 9 to 12 months in advance rather than the industry-standard two-week window.
• Influencer marketing was a primary driver of growth, with the largest House Flipper YouTube video reaching 21 million views and creators like jacksepticeye producing 10-video series that sustained long-term engagement.
• The developer utilized consistent naming conventions (e.g., 'House Flipper - [DLC Name]') to eliminate consumer confusion and maintained a detailed sales log to track discount performance across all DLCs.