Honkai: Nexus Anima

Weekly Industry Brief: Google Play Fees, Kingshot Ads, and Funding

The mobile gaming industry experienced significant shifts in late June 2026, characterized by major regulatory changes, substantial capital investments, and strategic corporate restructuring.

• Google Play will open up billing options and lower store fees for developers in the US, EU, and UK starting June 30, with other regions to follow.
• AppsFlyer received a $1 billion investment from Google, Unity, Meta, and Moloco, valuing the ad measurement firm at approximately $2.7 billion.
• Kabam, the developer of Marvel Contest of Champions, is undergoing layoffs and downsizing its Los Angeles office to streamline operations.